Everyone tells you to obsess over your Google PageSpeed score — but a fast website doesn't guarantee a single new customer. In this episode, Tyler breaks down why page speed is one of the most overrated metrics in home service marketing, what it actually does (and doesn't) impact, and the real signals plumbing business owners should be tracking instead — conversion rate, cost per lead, and booked revenue. If you've ever stared at a 95/100 speed score and wondered why the phone still isn't ringing, this one's for you.

🔧 In this episode:

• Why "vanity metrics" feel productive but don't move revenue
• What page speed actually affects (and where the myth comes from)
• The metrics that actually predict growth for plumbing companies
• How to know if your marketing is working — beyond the dashboard

Mammoth Marketing helps plumbing and home service companies build marketing systems that drive booked jobs, not just better scores. Learn more at mammothforplumbers.com.

Find more marketing resources for plumbing companies of all sizes at Mammoth Marketing. 
https://mammothforplumbers.com/

Find Tyler Williams on Youtube:
https://www.youtube.com/@tylervideos

Tyler Williams is the Owner of Mammoth Marketing an agency dedicated to helping plumbers (Clients or not!) grow their business through new customer connections.