Starting October 1, 2026, Google Local Services Ads will charge plumbers for missed calls during business hours. Tyler Williams and Mammoth's operations chief Keara Nikole break down what that means for your leads, your booking rate, and your bottom line.

In this episode of Talking Tusks:

• The LSA lead charge change: Missed calls and follow-up calls now count as billable leads, and why it may be the push many shops need to start answering the phone.
• Phone answering options: Answering services, offshore hires in an opposite time zone, and AI receptionists. What works, what doesn't, and why you need to test the system again and again.
• Give your phone system personality: Dad jokes on the hold loop beat a cold, clinical greeting every time.
• When branding makes sense: Why a $3M plumbing company with plain white vans still got there, what that story reveals about the two inflection points for a rebrand, and how to phase it without a $50K wrap bill.
• Branding and recruiting: How a rebrand can change the quality of the applicants you attract.

Ready to turn more of your leads into booked jobs? Schedule your free consultation at mammothforplumbers.com.

Find more marketing resources for plumbing companies of all sizes at Mammoth Marketing. 
https://mammothforplumbers.com/

Find Tyler Williams on Youtube:
https://www.youtube.com/@tylervideos

Tyler Williams is the Owner of Mammoth Marketing an agency dedicated to helping plumbers (Clients or not!) grow their business through new customer connections.