Petra Higby is the CEO and co/sister founded Caviar Co. Petra was born and raised in Lubbock, Texas and her father is from Holland, and mother is from Texas.
Immediately after college graduation, Petra moved out to Carmel, CA to take an internship with Coastal Luxury Management, assisting with putting on L.A. Food & Wine, and Pebble Beach Food & Wine events. This opened up my eyes to the culinary industry and the passion to work in hospitality. After this internship, she moved to San Francisco and got a job working for a local caviar company.
While working for the first caviar company, Petra was lucky enough to be involved in multiple aspects of the business, ranging from marketing to sales. After sparking an interest in aquaculture and sustainable sturgeon farming, she went to work for a caviar farm for two years, focusing on marketing. Despite loving working for the farm, I was aching to work with a more diverse range and variety of sturgeon species.
In 2015, Petra and her sister founded The Caviar Company in San Francisco, CA. A purveyor of fine caviar opening your palate to one of the finest delicacies in the world.
The Caviar Co. mission is to provide unsurpassed caviar collections with quality, integrity, and sustainability.
Really enjoyed our conversation on location at their San Francisco Union Street store. We dive into Petra’s background and how she started her own company , caviar education and history, different types, what kind to get, along with special collaborations and events.
The Caviar Co.
https://thecaviarco.com
Original Music by Ulises Bella of Ozomatli