221. How to Get Visible Without Social Media: PR Strategies That Actually Grow Your Business with Larissa Banting

What if growing your business didn’t require chasing algorithms, posting every day, or paying for ads?

In this episode of The Good Enough Mompreneur Podcast, Angela sits down with Larissa Banting—an internationally accredited publicist and entrepreneur who built a seven-figure business using strategic publicity instead of social media. This conversation is a must-listen for mompreneurs who want to increase visibility, authority, and sales without burnout.

Larissa shares how PR works differently than traditional marketing, why visibility is not a vanity metric, and how even one aligned podcast appearance can create long-term momentum in your business. This episode feels less like an interview and more like a masterclass in sustainable growth.

In this episode, you’ll learn:

• Why PR is a non-negotiable foundation for business growth
• How publicity builds trust and credibility faster than social media
• How one podcast appearance can turn into 10+ opportunities
• Why AI search is changing how experts are discovered
• How to pitch podcasts and media outlets the right way
• What most entrepreneurs miss when it comes to monetizing visibility
• Why you don’t need to be “ready” to be seen—you just need to start

About Larissa Banting

Larissa Banting is an accredited public relations professional with over 30 years of experience in media and publicity. She is the founder of El Bee PR and has worked with major brands including Bombay Sapphire Gin, CBC, CTV, and government organizations.

After moving to Costa Rica, Larissa launched one of the first destination wedding planning firms in Central America and grew it to seven figures—without ads or social media—through strategic publicity alone. Today, she helps entrepreneurs amplify their authority, visibility, and profitability through PR that actually works.

Connect with Larissa & Explore Her Resources

🌐 Website: https://www.larissabanting.com

💌 Sweetheart of a Sprint (February PR Sprint): Sign Up Here!

Larissa’s upcoming sprint is designed to help you take real action—building your media assets, pitching with confidence, and booking podcast opportunities that support your business goals in 2026.

Keep the Conversation Going with Angela

If this episode sparked something for you and you want to continue the conversation around confidence, visibility, and aligned business growth, connect with Angela at:

 🌐 https://www.mombusinesscoach.com

You’ll find resources, support, and ways to stay connected beyond the podcast.

Reflection Question

Where might you be holding back your visibility—not because you lack value, but because you’ve been waiting for permission?

This episode is your reminder: you don’t need to be louder, busier, or everywhere. You just need to be intentional—and willing to be seen.

🎧 Listen now and take the first step toward sustainable visibility and growth.

📩Download the FREE Podcast Episode Reflection Worksheet to get more out of each episode here

Connect with Angela at MomBusinessCoach.com

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Thank you for listening and keep up the great work, mama!