The Good Enough Mompreneur Podcast: Confidence, Mindset & Success for Mom Entrepreneurs

233. How Mompreneurs Can Scale Without Burnout Using Virtual Assistants with Jana Franklin, Founder of CEO Concierge

Angela Masciulli Season 5 Episode 233

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0:00 | 50:58

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Have you ever caught yourself saying…
 “It’s just faster if I do it myself?”

If you’re a mom entrepreneur trying to balance your business, your family, and everything in between—this episode is going to shift the way you think about growth.

Because the truth is… doing everything yourself might feel productive, but it’s often the very thing keeping you stuck.

In today’s episode of The Good Enough Mompreneur Podcast, I’m joined by Jana Franklin, founder and CEO of CEO Concierge, a multi-million-dollar virtual assistant agency helping entrepreneurs scale through systems, support, and intentional delegation.

Jana shares how she went from running multiple franchise businesses to leading a global team of 75+ virtual assistants—and what she’s learned about leadership, burnout, and building a business that actually supports your life.

This conversation is honest, practical, and full of the mindset shifts so many of us need as mompreneurs.

✨ In This Episode, We Cover:

  •  Why doing everything yourself is slowing down your business growth 
  •  The biggest mistake entrepreneurs make when hiring a virtual assistant 
  •  How to know what tasks to delegate (and what to keep) 
  •  Creating systems and SOPs to scale your business with confidence 
  •  The mindset shift from overwhelmed entrepreneur to empowered CEO 
  •  How to build a remote team and still create strong culture and trust 
  •  Balancing motherhood and business without burning out 

💡 3 Key Takeaways:

  1.  The “quick tasks” you hold onto are often what keep you overwhelmed 
  2.  Delegation isn’t just support—it’s a leadership skill 
  3.  The right systems and team can give you your time, energy, and focus back 

📥 Download the Reflection Worksheet

Ready to take this conversation deeper?
Download your reflection worksheet to identify what you’re ready to delegate and how to create more space in your business and life. [Link Below]

🔗 Connect with Jana Franklin

Learn more about Jana and CEO Concierge:
 🌐https://ceoconcierge.com/

 📱 Connect on LinkedIn, Instagram, and Facebook

https://www.facebook.com/ceoconciergecareers

https://www.linkedin.com/in/jana-franklin-10177/

💛 Connect with Angela

If this episode resonated with you and you’re ready for more support in your business and mindset:

✨ Mentorship + Coaching + Reiki Sessions
 🌐 https://mombusinesscoach.com

🎧 Loved This Episode?

  •  Follow or subscribe so you never miss an episode 
  •  Share this with a fellow mompreneur who needs support 
  •  Leave a review—it helps more women find this podcast 

 📩Download the FREE Podcast Episode Reflection Worksheet to get more out of each episode here

Connect with Angela at MomBusinessCoach.com

⭐⭐⭐⭐⭐Leave a Review on Apple podcasts or wherever you listen! 🎧

Thank you for listening and keep up the great work, mama! 

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