Hip to Heart Birth Boss™
Welcome to Hip to Heart Birth Boss™ podcast. I’m your host Jodi Congdon, birth and postpartum doula agency owner, postpartum doula and lactation educator trainer, and the exact person to help birth professionals like you create a business that feels like the perfect fit for every stage of life. In this podcast, I’ll be talking to you about opportunities to grow and scale your birth and postpartum business and you will get actionable tools and strategies that are tailored to your goals and dreams. I’ll be giving you my expert insight on things like marketing, networking, using social media to get the eyes of your ideal client on you, branding, growth strategy, and the steps to building a business that has optimal scalability. The purpose here is to share my personal journey and talk about mistakes I’ve made and how I’ve turned them around into big wins. You’ll learn how to create goals to hit your financial milestones, make a huge impact on your perinatal community, create more time for the things that you love, and start to build your empire. Whether you realize it or not, you are a business owner, starting your journey as a small but mighty entrepreneur. You, my friend, are a birth boss.
Hip to Heart Birth Boss™
Different Strategies For Investing In Your Business
There are so many different ways to invest in your business, which in essence, is investing in yourself.
You can invest small amounts, which give you a return on investment in terms of more time. That extra time can be spent working on other things in your business or spending it doing something you live that has nothing to do with business.
A slightly larger monetary (and time!) investment might be an additional course or training that will either add another service to your business or enhance something that you’re currently doing. The return on that investment can be pretty quick but you also have to think about what does the time commitment look like and if it’s an in person hands on commitment, how will that fit into your current schedule.
When you’re looking forward to the future of your business, ways to invest, would be programs that help you build a solid foundation and get systems in place, so you can easily grow and scale in the future. The return on those investments might take a little bit longer, but are absolutely worth it because you’re thinking long term.
The investments you make should be a mix of short and long term return.
If you’re looking to make a total transformation in your business, then most likely, you will be investing a much larger amount of both money and time. The return on those investments tend to be quicker because you’re making a total shift in your business and building upon systems that you already have in place. The larger investments for growth are perfect for the business owner that is fairly established and at capacity with what you’re currently doing.
Check out the links below for the Hip to Heart Birth Boss™️ series, Aspire, Academy and Agency.
✔️ Follow Jodi Congdon:
Instagram
Website
Birth + Postpartum Professionals (Facebook Group)
✔️ Create Your Six or Seven-Figure Doula Business:
Birth Boss Society (for Solo Doulas and Agency Owners)
Hip to Heart Birth Boss Academy
✔️ From Solo Doula Business to Agency:
Hip to Heart Agency Program