Hip to Heart Birth Boss™
Welcome to Hip to Heart Birth Boss™ podcast. I’m your host Jodi Congdon, birth and postpartum doula agency owner, postpartum doula and lactation educator trainer, and the exact person to help birth professionals like you create a business that feels like the perfect fit for every stage of life. In this podcast, I’ll be talking to you about opportunities to grow and scale your birth and postpartum business and you will get actionable tools and strategies that are tailored to your goals and dreams. I’ll be giving you my expert insight on things like marketing, networking, using social media to get the eyes of your ideal client on you, branding, growth strategy, and the steps to building a business that has optimal scalability. The purpose here is to share my personal journey and talk about mistakes I’ve made and how I’ve turned them around into big wins. You’ll learn how to create goals to hit your financial milestones, make a huge impact on your perinatal community, create more time for the things that you love, and start to build your empire. Whether you realize it or not, you are a business owner, starting your journey as a small but mighty entrepreneur. You, my friend, are a birth boss.
Hip to Heart Birth Boss™
2025 Strategic Planning Guide
It’s my favorite time of year!
I absolutely love looking back at the past year and analyzing every part of my business and then looking forward to next year and setting goals.
It’s important to create different categories for your analysis. I would start with growth in terms of your email list, Instagram followers, members of your private groups, etc. Then I would move over to basic numbers like gross revenue, net revenue, and then figure out your profit margins. I would list out all of your offers and services and see which one performed best, which was the worst and then hopefully it aligns with which you love the most and which drain your energy.
Now looking forward to 2025, it’s time to make appropriate adjustments! Set realistic goals for yourself based on the different categories of years past and take into consideration anything that you are adding or taking away. The things that are your best sellers, ask yourself if they need any updating and then plan for that. You also need to figure out if you are adding anything new and if so, will add more work to your week or will you be delegating to someone else so you stay within the boundaries of the time you want to commit to working. Now it’s time to set your schedule!
To be able to go more in depth with you, I am hosting a free 2025 Strategic Planning workshop Tuesday December 17 at 1pm EST. To register, click here: https://us02web.zoom.us/meeting/register/tZMlf--pqD8tE9KNRGsVar7jhVidoTRlfTad
Things I mentioned:
Birth Boss Society
https://www.hiptoheart.com/birth-boss-society-landing-page
Birth Boss CEO Summit
https://www.hiptoheart.com/birth-boss-ceo-summit
Profit First
https://www.amazon.com/Profit-First-Transform-Cash-Eating-Money-Making-ebook/dp/B01HCGYTH4
Join Birth Boss Society here:
https://www.hiptoheart.com/birth-boss-society-landing-page
You can find me at:
www.hiptoheart.com
https://www.instagram.com/hiptoheart
Join the Hip to Heart Birth Boss Academy here:
https://www.hiptoheart.com/birth-boss-academy
Apply to the Hip to Heart AgencyProgram here:
https://www.hiptoheart.com/agency-transition-class
Join my Facebook group for Birth + Postpartum Professionals
https://www.facebook.com/groups/businessforbirth