Hip to Heart Birth Boss™
Welcome to Hip to Heart Birth Boss™ podcast. I’m your host Jodi Congdon, birth and postpartum doula agency owner, postpartum doula and lactation educator trainer, and the exact person to help birth professionals like you create a business that feels like the perfect fit for every stage of life. In this podcast, I’ll be talking to you about opportunities to grow and scale your birth and postpartum business and you will get actionable tools and strategies that are tailored to your goals and dreams. I’ll be giving you my expert insight on things like marketing, networking, using social media to get the eyes of your ideal client on you, branding, growth strategy, and the steps to building a business that has optimal scalability. The purpose here is to share my personal journey and talk about mistakes I’ve made and how I’ve turned them around into big wins. You’ll learn how to create goals to hit your financial milestones, make a huge impact on your perinatal community, create more time for the things that you love, and start to build your empire. Whether you realize it or not, you are a business owner, starting your journey as a small but mighty entrepreneur. You, my friend, are a birth boss.
Hip to Heart Birth Boss™
A Different Path To Agency Ownership with Ananda Lowe
In this episode, I am chatting with Ananda Lowe, owner of the Boston Doula Circle agency, about her journey of transitioning from a solo doula practice to an agency model.
First we discuss the benefits of buying an established agency versus starting from scratch and then go into detail about the importance of organization and putting together the right team. It's crucial to focus, of course, on doula skills, but also recognize what other things they can bring into your agency. Building your admin team from within, most times, makes the most sense.
Next we go into the challenges of rebranding and navigating the business purchase process. Ananda shares her experiences and insights on agency ownership, emphasizing the need for effective communication within the business and the value of working with a variety of professionals to get the results your looking for... the ones that align and represent your brand exactly the way you envision.
A recurring theme in this conversation is the importance of building a close network of trusted people that understand and support the nuances of agency ownership. Throughout the episode we also touch on the financial health of our businesses and why you can never lose sight of knowing your worth as the owner.
You can find Ananda here:
AGENCY: https://www.bostondoulacircle.com/
SOCIAL: @bostondoulacircle
YOUTUBE: https://www.youtube.com/@bostondoulacircle2028
Join Birth Boss Society here:
https://www.hiptoheart.com/birth-boss-society-landing-page
You can find me at:
www.hiptoheart.com
https://www.instagram.com/hiptoheart
Join the Hip to Heart Birth Boss Academy here:
https://www.hiptoheart.com/birth-boss-academy
Apply to the Hip to Heart AgencyProgram here:
https://www.hiptoheart.com/agency-transition-class
Join my Facebook group for Birth + Postpartum Professionals
https://www.facebook.com/groups/businessforbirth