Hip to Heart Birth Boss™
Welcome to Hip to Heart Birth Boss™ podcast. I’m your host Jodi Congdon, birth and postpartum doula agency owner, postpartum doula and lactation educator trainer, and the exact person to help birth professionals like you create a business that feels like the perfect fit for every stage of life. In this podcast, I’ll be talking to you about opportunities to grow and scale your birth and postpartum business and you will get actionable tools and strategies that are tailored to your goals and dreams. I’ll be giving you my expert insight on things like marketing, networking, using social media to get the eyes of your ideal client on you, branding, growth strategy, and the steps to building a business that has optimal scalability. The purpose here is to share my personal journey and talk about mistakes I’ve made and how I’ve turned them around into big wins. You’ll learn how to create goals to hit your financial milestones, make a huge impact on your perinatal community, create more time for the things that you love, and start to build your empire. Whether you realize it or not, you are a business owner, starting your journey as a small but mighty entrepreneur. You, my friend, are a birth boss.
Hip to Heart Birth Boss™
The I'm-Not-Doing-Enough Spiral (And How to Break It) with Katie Grimes
Feeling like you're never doing enough? You're not alone. In this raw and real conversation, Jodi Congdon sits down with business and boundaries coach Katie Grimes to unpack the toxic productivity loops that birth professionals and agency owners get stuck in. From people-pleasing to feast-or-famine cycles, to never taking a true day off—this episode dives deep into why we feel this way and how to finally shift out of it.
Expect mindset breakthroughs, nervous system hacks, and practical systems that support the doula lifestyle (yes, even when you’re on call or running an agency).
⏱️ Timestamps & Topics:
0:00 – Welcome + Meet Katie Grimes
1:03 – The cycle of not doing enough and how it spirals
2:34 – People-pleasing in birthwork and fixer mode
4:37 – Feast or famine realities for doulas
7:14 – Why so many doulas go back to a 9–5
9:55 – Making it easier for clients to buy from you (systems tips!)
12:20 – Email autoresponders + automations that save hours
14:58 – How to make space for CEO time (and stop overpromising)
17:27 – Why you must give yourself more time than you think
20:52 – Katie’s 4-Line Nervous System Model: Joy to Trauma
25:00 – Level 2 warnings: anxious poops, skipping meals, irritability
28:00 – Quick nervous system reset tools (no, really—just hum)
30:11 – Social media pressure, procrastination, and smart delegation
33:32 – Do doulas really get clients from Instagram? (Spoiler: Not the way you think)
35:19 – Smart networking tips (what to say instead of “can I pick your brain?”)
39:50 – ADHD, stress, and the high of procrastination
42:11 – Breaking the cycle: Thoughts → Feelings → Behavior
45:40 – How our childhood stories influence how we show up in business
48:00 – Start with one small habit shift (not five big ones)
📌 Resources Mentioned:
- Katie's Instagram: @kg.katiegrimes
- Feelings Wheel: thefeelingswheel.com
- Book a coaching call or apply to work with Katie: [Link shared in DMs after inquiry]
✔️ Follow Jodi Congdon:
Instagram
Website
Birth + Postpartum Professionals (Facebook Group)
✔️ Create Your Six or Seven-Figure Doula Business:
Birth Boss Society (for Solo Doulas and Agency Owners)
Hip to Heart Birth Boss Academy
✔️ From Solo Doula Business to Agency:
Hip to Heart Agency Program