Hip to Heart Birth Boss™
Welcome to Hip to Heart Birth Boss™ podcast. I’m your host Jodi Congdon, birth and postpartum doula agency owner, postpartum doula and lactation educator trainer, and the exact person to help birth professionals like you create a business that feels like the perfect fit for every stage of life. In this podcast, I’ll be talking to you about opportunities to grow and scale your birth and postpartum business and you will get actionable tools and strategies that are tailored to your goals and dreams. I’ll be giving you my expert insight on things like marketing, networking, using social media to get the eyes of your ideal client on you, branding, growth strategy, and the steps to building a business that has optimal scalability. The purpose here is to share my personal journey and talk about mistakes I’ve made and how I’ve turned them around into big wins. You’ll learn how to create goals to hit your financial milestones, make a huge impact on your perinatal community, create more time for the things that you love, and start to build your empire. Whether you realize it or not, you are a business owner, starting your journey as a small but mighty entrepreneur. You, my friend, are a birth boss.
Hip to Heart Birth Boss™
Hiring Right: The Key To A Strong Business Foundation w/ Kathleen Lawson
In this episode of the Birth Boss podcast, host Jodi Congdon sits down with Kathleen Lawson, a small business consultant and growth strategist, about the essential foundations of starting and growing a business. We start with the importance of hiring the right people, which is not always easy!
Throughout the episode, Kathleen talks about the necessity of having standardized processes in place to make delegating easier and the significance of understanding the return on investment when making hiring decisions. She also gives great information to help figure out which positions are the best to hire for and which tasks are the ones we continue to take on.
Our conversation also touches on effective marketing strategies, the value of networking and referrals, and the importance of aligning values when hiring. We conclude with shared insights on the importance of self-awareness in business and the mantra of "measure twice, cut once" as a guiding principle for entrepreneurs.
You can find Kathleen at:
Website: https://kathleen-lawson.com/
IG: @kathleenlawsonstrategist
✔️ Follow Jodi Congdon:
Instagram
Website
Birth + Postpartum Professionals (Facebook Group)
✔️ Create Your Six or Seven-Figure Doula Business:
Birth Boss Society (for Solo Doulas and Agency Owners)
Hip to Heart Birth Boss Academy
✔️ From Solo Doula Business to Agency:
Hip to Heart Agency Program