What Drives Us By Nitto Tire: Episode 1, Laurent Bourrut

Join us as we  sit down with TBC President  & CEO Laurent Bourrut and talk about what drives the current tire consumer today.  We start at the beginning with Laurent and find out what makes him so passionate about the tire industry and the impact that tires can have on our lives. We also explore where the tire industry is going as whole and what the modern day consumer needs in order to enjoy the tire purchasing process.