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Websites That Convert
Welcome to Websites That Convert – your go-to podcast for mastering digital marketing and boosting website conversions.
Hosted by Shannon Bain, founder of Eastbound Digital, this podcast unpacks the essentials of web design, SEO, Google Ads, and digital marketing strategies designed to elevate your online presence.
You’ll get practical advice on keyword research, backlink strategies, UX design, conversion rate optimisation, and more.
If you’re a business owner struggling with limited time, inconsistent leads, or an underperforming website, Websites That Convert delivers expert tips and actionable insights to turn your site into a conversion machine.
Tune in weekly for invaluable advice to keep you ahead in the fast-paced digital world. Subscribe today, and let’s build websites that captivate and convert!
Websites That Convert
Are Google Ads Profitable?
If you're a service-based business owner looking to double your website conversions, book a call with my team NOW: https://eastbound.digital/book-now/
🔗 Grab our FREE training here: https://websitesthatconvert.io/free-training
In this episode of Websites That Convert podcast, host Shannon breaks down the key factors that determine whether Google Ads are a good investment for your business, including customer lifetime value, lead-to-sale conversion rates, and how to calculate your target cost per acquisition (CPA). She also explores common mistakes businesses make when setting up their Google Ads campaigns, such as targeting the wrong locations and using ineffective strategies like performance max.
Timestamps
00:00:00 - Introduction
00:01:30 - Common Issues with Google Ads
00:06:00 - Importance of Lead to Sale Conversion Rate
00:09:00 - Target CPA and Ad Profitability
00:12:00 - Optimizing Google Ads
Stay Connected:
- Eastbound Digital Instagram: https://www.instagram.com/eastbounddigital_/
- Shannon's Instagram: https://www.instagram.com/shannonbain1/
- LinkedIn: https://www.linkedin.com/in/shannon-bain-2a18b2105/
- Facebook: https://www.facebook.com/eastbounddigitalagency
