Marketing For Tradies
Welcome to Marketing for Tradies, the podcast that gives tradies straight-up advice on how to get more leads and win more jobs online. No BS, no complex wording, just what actually works.
Hosted by Shannon Bain, founder of Eastbound Digital, this show cuts through the noise and gives you simple, actionable tips to get your website to the top of Google, make your phone ring with ads that work, and turn your online presence into a machine that gets you jobs while you're on the tools.
If you're a tradie who's flat out and needs your marketing to finally pull its weight, this one's for you.
Subscribe and tune in weekly advice that will put you ahead of the game.
Marketing For Tradies
Are Google Ads Profitable?
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If you're a service-based business owner looking to double your website conversions, book a call with my team NOW: https://eastbound.digital/book-now/
🔗 Grab our FREE training here: https://websitesthatconvert.io/free-training
In this episode of Websites That Convert podcast, host Shannon breaks down the key factors that determine whether Google Ads are a good investment for your business, including customer lifetime value, lead-to-sale conversion rates, and how to calculate your target cost per acquisition (CPA). She also explores common mistakes businesses make when setting up their Google Ads campaigns, such as targeting the wrong locations and using ineffective strategies like performance max.
Timestamps
00:00:00 - Introduction
00:01:30 - Common Issues with Google Ads
00:06:00 - Importance of Lead to Sale Conversion Rate
00:09:00 - Target CPA and Ad Profitability
00:12:00 - Optimizing Google Ads
Stay Connected:
- Eastbound Digital Instagram: https://www.instagram.com/eastbounddigital_/
- Shannon's Instagram: https://www.instagram.com/shannonbain1/
- LinkedIn: https://www.linkedin.com/in/shannon-bain-2a18b2105/
- Facebook: https://www.facebook.com/eastbounddigitalagency
