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Websites That Convert
Welcome to Websites That Convert – your go-to podcast for mastering digital marketing and boosting website conversions.
Hosted by Shannon Bain, founder of Eastbound Digital, this podcast unpacks the essentials of web design, SEO, Google Ads, and digital marketing strategies designed to elevate your online presence.
You’ll get practical advice on keyword research, backlink strategies, UX design, conversion rate optimisation, and more.
If you’re a business owner struggling with limited time, inconsistent leads, or an underperforming website, Websites That Convert delivers expert tips and actionable insights to turn your site into a conversion machine.
Tune in weekly for invaluable advice to keep you ahead in the fast-paced digital world. Subscribe today, and let’s build websites that captivate and convert!
Websites That Convert
🤔Facebook Ads vs Google Ads – Which One Works Best for Your Business?
If you're a service-based business owner looking to double your website conversions, book a call with my team NOW: https://eastbound.digital/book-now/
đź”— Grab our FREE training here: https://websitesthatconvert.io/vsl-opt-in-4192-7797
Facebook Ads vs. Google Ads—which is the best choice for your service-based business?
In this episode of Websites That Convert, host Shannon breaks down the key differences between these two marketing giants. Google Ads targets people actively searching for your services, making it ideal for high-intent customers. Meanwhile, Facebook Ads cast a wider net, generating awareness but often reaching colder audiences. Shannon also reveals a powerful strategy—combining Google Ads with Facebook remarketing to maximize conversions.
Tune in to learn how to make paid marketing work for your business, and book a free strategy session using the link below!
Timestamps
00:00:00 - Introduction
00:00:45 - Choosing the Right Marketing Platform
00:01:40 - Understanding Google Ads
00:02:43 - Understanding Facebook Ads
00:03:56 - Targeting and Intent in Advertising
00:05:11 - Deciding Factors for Your Business
00:06:56 - Combining Google Ads and Facebook Ads
00:08:42 - Remarketing Strategies on Facebook
Stay Connected:
- Eastbound Digital Instagram: https://www.instagram.com/eastbounddigital_/
- Shannon's Instagram: https://www.instagram.com/shannonbain1/
- LinkedIn: https://www.linkedin.com/in/shannon-bain-2a18b2105/
- Facebook: https://www.facebook.com/eastbounddigitalagency
