Marketing For Tradies
Welcome to Marketing for Tradies, the podcast that gives tradies straight-up advice on how to get more leads and win more jobs online. No BS, no complex wording, just what actually works.
Hosted by Shannon Bain, founder of Eastbound Digital, this show cuts through the noise and gives you simple, actionable tips to get your website to the top of Google, make your phone ring with ads that work, and turn your online presence into a machine that gets you jobs while you're on the tools.
If you're a tradie who's flat out and needs your marketing to finally pull its weight, this one's for you.
Subscribe and tune in weekly advice that will put you ahead of the game.
Marketing For Tradies
🤔Facebook Ads vs Google Ads – Which One Works Best for Your Business?
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If you're a service-based business owner looking to double your website conversions, book a call with my team NOW: https://eastbound.digital/book-now/
🔗 Grab our FREE training here: https://websitesthatconvert.io/vsl-demo-watch
Facebook Ads vs. Google Ads—which is the best choice for your service-based business?
In this episode of Websites That Convert, host Shannon breaks down the key differences between these two marketing giants. Google Ads targets people actively searching for your services, making it ideal for high-intent customers. Meanwhile, Facebook Ads cast a wider net, generating awareness but often reaching colder audiences. Shannon also reveals a powerful strategy—combining Google Ads with Facebook remarketing to maximize conversions.
Tune in to learn how to make paid marketing work for your business, and book a free strategy session using the link below!
Timestamps
00:00:00 - Introduction
00:00:45 - Choosing the Right Marketing Platform
00:01:40 - Understanding Google Ads
00:02:43 - Understanding Facebook Ads
00:03:56 - Targeting and Intent in Advertising
00:05:11 - Deciding Factors for Your Business
00:06:56 - Combining Google Ads and Facebook Ads
00:08:42 - Remarketing Strategies on Facebook
Stay Connected:
- Eastbound Digital Instagram: https://www.instagram.com/eastbounddigital_/
- Shannon's Instagram: https://www.instagram.com/shannonbain1/
- LinkedIn: https://www.linkedin.com/in/shannon-bain-2a18b2105/
- Facebook: https://www.facebook.com/eastbounddigitalagency