.png)
Websites That Convert
Welcome to Websites That Convert – your go-to podcast for mastering digital marketing and boosting website conversions.
Hosted by Shannon Bain, founder of Eastbound Digital, this podcast unpacks the essentials of web design, SEO, Google Ads, and digital marketing strategies designed to elevate your online presence.
You’ll get practical advice on keyword research, backlink strategies, UX design, conversion rate optimisation, and more.
If you’re a business owner struggling with limited time, inconsistent leads, or an underperforming website, Websites That Convert delivers expert tips and actionable insights to turn your site into a conversion machine.
Tune in weekly for invaluable advice to keep you ahead in the fast-paced digital world. Subscribe today, and let’s build websites that captivate and convert!
Websites That Convert
#040 - The Number 1 Strategy to Eliminate Sales Volatility
Feeling stuck in a slow season? Wondering when sales will pick up again? You’re not alone, and more importantly, you’re not powerless.
In this episode of Websites That Convert, join Shannon as she uncovers practical, proven strategies to stabilise your income, grow your business sustainably, and stop relying solely on word-of-mouth or seasonal spikes.
Here’s what you’ll learn:
Why relying on word-of-mouth alone can stall your growth
The game-changing power of building and nurturing your email list
How to create seasonal promotions that actually convert
A step-by-step guide to mapping your annual marketing plan
By the end of this episode, you’ll walk away with clear, actionable steps to take control of your revenue flow and turn those quiet periods into real opportunities for growth.
If you're a service-based business owner who wants consistent leads and higher conversions year-round, book a free strategy call with Shannon’s team today: https://eastbound.digital/book-now/
Follow Eastbound Digital
Eastbound Digital Instagram: https://www.instagram.com/eastbounddigital_/
LinkedIn: https://www.linkedin.com/in/shannon-bain-2a18b2105/
Facebook: https://www.facebook.com/eastbounddigitalagency
Timestamps
0:00 – Introduction
0:39 – What causes revenue seasonality
1:29 – The goal: Stabilise your income
5:03 – Why your email list is gold
6:05 – Simple way to map out your offers
7:05 – From trough to peak: The payoff
7:31 – Recap: 3 strategies to level out revenue
8:30 – Why there’s untapped revenue in your audience
9:10 – Final thoughts & next steps
Stay Connected:
- Eastbound Digital Instagram: https://www.instagram.com/eastbounddigital_/
- Shannon's Instagram: https://www.instagram.com/shannonbain1/
- LinkedIn: https://www.linkedin.com/in/shannon-bain-2a18b2105/
- Facebook: https://www.facebook.com/eastbounddigitalagency
