Marketing For Tradies
Welcome to Marketing for Tradies, the podcast that gives tradies straight-up advice on how to get more leads and win more jobs online. No BS, no complex wording, just what actually works.
Hosted by Shannon Bain, founder of Eastbound Digital, this show cuts through the noise and gives you simple, actionable tips to get your website to the top of Google, make your phone ring with ads that work, and turn your online presence into a machine that gets you jobs while you're on the tools.
If you're a tradie who's flat out and needs your marketing to finally pull its weight, this one's for you.
Subscribe and tune in weekly advice that will put you ahead of the game.
Marketing For Tradies
Why 10 Quality Leads Beat 100 Useless Ones 🎯🔥
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Are you tired of chasing endless leads that never convert? In this episode of Websites That Convert, Shannon reveals why 10 quality leads are worth more than 100 useless ones and how you can transform your funnel to attract clients who are serious and ready to buy.
Too many businesses focus on lead quantity over quality, wasting time and money on prospects who were never the right fit. Shannon breaks down the funnel friction strategy, showing you how to filter out tyre-kickers, set clear expectations with your ads and landing pages, and build a lead generation system that actually grows your sales.
Follow Eastbound Digital
Eastbound Digital Instagram: https://www.instagram.com/eastbounddigital_/
LinkedIn: https://www.linkedin.com/in/shannon-bain-2a18b2105/
Facebook: https://www.facebook.com/eastbounddigitalagency
Timestamps
00:00:00 - Introduction
00:01:47 - The Simple Strategy to Stop Wasting Time on Tyre-Kickers
00:02:54 - Funnels Explained: More Friction vs. Less Friction
00:04:07 - Lead Quality vs. Conversion Rate: Finding the Balance
00:05:30 - Smarter Targeting: Google Ads vs. Facebook & Instagram
00:07:03 - Using Pricing in Ads to Pre-Qualify Leads
00:08:14 - Landing Page Copy That Filters Out the Wrong Clients
00:09:18 - Inquiry Forms: How Many Questions Are Too Many?
00:10:04 - Using AI Automation to Pre-Qualify Leads
00:11:31 - Finding Your Perfect Friction Point
Stay Connected:
- Eastbound Digital Instagram: https://www.instagram.com/eastbounddigital_/
- Shannon's Instagram: https://www.instagram.com/shannonbain1/
- LinkedIn: https://www.linkedin.com/in/shannon-bain-2a18b2105/
- Facebook: https://www.facebook.com/eastbounddigitalagency
