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Websites That Convert
Welcome to Websites That Convert – your go-to podcast for mastering digital marketing and boosting website conversions.
Hosted by Shannon Bain, founder of Eastbound Digital, this podcast unpacks the essentials of web design, SEO, Google Ads, and digital marketing strategies designed to elevate your online presence.
You’ll get practical advice on keyword research, backlink strategies, UX design, conversion rate optimisation, and more.
If you’re a business owner struggling with limited time, inconsistent leads, or an underperforming website, Websites That Convert delivers expert tips and actionable insights to turn your site into a conversion machine.
Tune in weekly for invaluable advice to keep you ahead in the fast-paced digital world. Subscribe today, and let’s build websites that captivate and convert!
Websites That Convert
Why 10 Quality Leads Beat 100 Useless Ones 🎯🔥
Are you tired of chasing endless leads that never convert? In this episode of Websites That Convert, Shannon reveals why 10 quality leads are worth more than 100 useless ones and how you can transform your funnel to attract clients who are serious and ready to buy.
Too many businesses focus on lead quantity over quality, wasting time and money on prospects who were never the right fit. Shannon breaks down the funnel friction strategy, showing you how to filter out tyre-kickers, set clear expectations with your ads and landing pages, and build a lead generation system that actually grows your sales.
Follow Eastbound Digital
Eastbound Digital Instagram: https://www.instagram.com/eastbounddigital_/
LinkedIn: https://www.linkedin.com/in/shannon-bain-2a18b2105/
Facebook: https://www.facebook.com/eastbounddigitalagency
Timestamps
00:00:00 - Introduction
00:01:47 - The Simple Strategy to Stop Wasting Time on Tyre-Kickers
00:02:54 - Funnels Explained: More Friction vs. Less Friction
00:04:07 - Lead Quality vs. Conversion Rate: Finding the Balance
00:05:30 - Smarter Targeting: Google Ads vs. Facebook & Instagram
00:07:03 - Using Pricing in Ads to Pre-Qualify Leads
00:08:14 - Landing Page Copy That Filters Out the Wrong Clients
00:09:18 - Inquiry Forms: How Many Questions Are Too Many?
00:10:04 - Using AI Automation to Pre-Qualify Leads
00:11:31 - Finding Your Perfect Friction Point
Stay Connected:
- Eastbound Digital Instagram: https://www.instagram.com/eastbounddigital_/
- Shannon's Instagram: https://www.instagram.com/shannonbain1/
- LinkedIn: https://www.linkedin.com/in/shannon-bain-2a18b2105/
- Facebook: https://www.facebook.com/eastbounddigitalagency
