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Websites That Convert
Welcome to Websites That Convert – your go-to podcast for mastering digital marketing and boosting website conversions.
Hosted by Shannon Bain, founder of Eastbound Digital, this podcast unpacks the essentials of web design, SEO, Google Ads, and digital marketing strategies designed to elevate your online presence.
You’ll get practical advice on keyword research, backlink strategies, UX design, conversion rate optimisation, and more.
If you’re a business owner struggling with limited time, inconsistent leads, or an underperforming website, Websites That Convert delivers expert tips and actionable insights to turn your site into a conversion machine.
Tune in weekly for invaluable advice to keep you ahead in the fast-paced digital world. Subscribe today, and let’s build websites that captivate and convert!
Websites That Convert
How Agencies Keep You Hooked (Without Results) 🎣🚫
In this episode of Websites That Convert, Shannon dives deep into why so many business owners are getting burnt by marketing agencies. While many agencies focus on vanity metrics like clicks, impressions and views, the reality is these numbers don’t pay the bills. What truly matters are conversions, ROI, and sales growth.
Shannon explains the common traps business owners fall into when hiring digital marketing providers, why misaligned goals and lack of conversion tracking are costing businesses thousands, and how to choose a marketing agency that actually delivers results.
If you’re a service-based business owner in Australia who’s tired of wasting money on digital marketing that doesn’t convert, this episode will give you the knowledge and numbers you need to finally see a return on investment.
Don’t let another marketing agency waste your budget. Learn how to build profitable campaigns that focus on sales, conversions, and real results.
Follow Eastbound Digital
Eastbound Digital Instagram: https://www.instagram.com/eastbounddigital_/
LinkedIn: https://www.linkedin.com/in/shannon-bain-2a18b2105/
Facebook: https://www.facebook.com/eastbounddigitalagency
TikTok: https://www.tiktok.com/@iamshannonbain
Timestamps
00:00:00 - Introduction
00:01:04 - The Low Barrier to Entry in the Marketing Industry
00:02:20 - Misaligned Goals: Clicks vs. Conversions
00:06:02 - The Cost of No Conversion Tracking
00:08:48 - The Numbers Every Business Owner Must Know
00:10:59 - Calculating Leads, Sales & Close Rates
00:12:05 - Break-Even CPA & Target CPA Explained
00:14:04 - Why Most Agencies Don’t Understand ROI
00:15:27 - How to Protect Yourself from Dodgy Marketing Providers
Stay Connected:
- Eastbound Digital Instagram: https://www.instagram.com/eastbounddigital_/
- Shannon's Instagram: https://www.instagram.com/shannonbain1/
- LinkedIn: https://www.linkedin.com/in/shannon-bain-2a18b2105/
- Facebook: https://www.facebook.com/eastbounddigitalagency
