The Secret to Turning Ad Clicks into Real Leads 🔥🚀 Artwork

Websites That Convert

Welcome to Websites That Convert – your go-to podcast for mastering digital marketing and boosting website conversions.

Hosted by Shannon Bain, founder of Eastbound Digital, this podcast unpacks the essentials of web design, SEO, Google Ads, and digital marketing strategies designed to elevate your online presence.

You’ll get practical advice on keyword research, backlink strategies, UX design, conversion rate optimisation, and more.

If you’re a business owner struggling with limited time, inconsistent leads, or an underperforming website, Websites That Convert delivers expert tips and actionable insights to turn your site into a conversion machine.

Tune in weekly for invaluable advice to keep you ahead in the fast-paced digital world. Subscribe today, and let’s build websites that captivate and convert!

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Websites That Convert

The Secret to Turning Ad Clicks into Real Leads 🔥🚀

October 22, 2025 • Shannon Bain • Season 2 • Episode 50

In this episode of Websites That Convert, Shannon reveals the three biggest mistakes service-based businesses make with their ad campaigns and how to fix them fast. She explains why sending traffic to the wrong page, weak calls to action, and missing conversion tracking can waste thousands in ad spend.

Listeners will learn how to build landing pages that convert, create calls to action that drive leads, and set up tracking that actually measures success. Perfect for tradies and service businesses wanting real results from their Google Ads.

Follow Eastbound Digital
Eastbound Digital Instagram: https://www.instagram.com/eastbounddigital_/
LinkedIn: https://www.linkedin.com/in/shannon-bain-2a18b2105/
Facebook: https://www.facebook.com/eastbounddigitalagency

Timestamps
00:00:00 - Introduction
00:01:05 - The first fix: stop sending traffic to the wrong page
00:03:10 - How a proper landing page can 7x your conversions
00:04:56 - The second fix: use the right calls to action
00:06:43 - The power of simple, accessible lead forms
00:09:03 - One small change that tripled client conversions overnight
00:09:36 - The third fix: track your conversions properly
00:11:21 - Why conversion tracking changes everything
00:12:05 - The three essentials every ad campaign needs
00:13:32 - How to stop wasting money on ads that don’t work

Stay Connected:

Eastbound Digital Instagram: https://www.instagram.com/eastbounddigital_/
Shannon's Instagram: https://www.instagram.com/shannonbain1/
LinkedIn: https://www.linkedin.com/in/shannon-bain-2a18b2105/
Facebook: https://www.facebook.com/eastbounddigitalagency

Shannon Bain

Host