Marketing For Tradies
Welcome to Marketing for Tradies, the podcast that gives tradies straight-up advice on how to get more leads and win more jobs online. No BS, no complex wording, just what actually works.
Hosted by Shannon Bain, founder of Eastbound Digital, this show cuts through the noise and gives you simple, actionable tips to get your website to the top of Google, make your phone ring with ads that work, and turn your online presence into a machine that gets you jobs while you're on the tools.
If you're a tradie who's flat out and needs your marketing to finally pull its weight, this one's for you.
Subscribe and tune in weekly advice that will put you ahead of the game.
Marketing For Tradies
The Secret to Turning Ad Clicks into Real Leads 🔥🚀
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In this episode of Websites That Convert, Shannon reveals the three biggest mistakes service-based businesses make with their ad campaigns and how to fix them fast. She explains why sending traffic to the wrong page, weak calls to action, and missing conversion tracking can waste thousands in ad spend.
Listeners will learn how to build landing pages that convert, create calls to action that drive leads, and set up tracking that actually measures success. Perfect for tradies and service businesses wanting real results from their Google Ads.
Follow Eastbound Digital
Eastbound Digital Instagram: https://www.instagram.com/eastbounddigital_/
LinkedIn: https://www.linkedin.com/in/shannon-bain-2a18b2105/
Facebook: https://www.facebook.com/eastbounddigitalagency
Timestamps
00:00:00 - Introduction
00:01:05 - The first fix: stop sending traffic to the wrong page
00:03:10 - How a proper landing page can 7x your conversions
00:04:56 - The second fix: use the right calls to action
00:06:43 - The power of simple, accessible lead forms
00:09:03 - One small change that tripled client conversions overnight
00:09:36 - The third fix: track your conversions properly
00:11:21 - Why conversion tracking changes everything
00:12:05 - The three essentials every ad campaign needs
00:13:32 - How to stop wasting money on ads that don’t work
Stay Connected:
- Eastbound Digital Instagram: https://www.instagram.com/eastbounddigital_/
- Shannon's Instagram: https://www.instagram.com/shannonbain1/
- LinkedIn: https://www.linkedin.com/in/shannon-bain-2a18b2105/
- Facebook: https://www.facebook.com/eastbounddigitalagency
