Marketing For Tradies
Welcome to Marketing for Tradies, the podcast that gives tradies straight-up advice on how to get more leads and win more jobs online. No BS, no complex wording, just what actually works.
Hosted by Shannon Bain, founder of Eastbound Digital, this show cuts through the noise and gives you simple, actionable tips to get your website to the top of Google, make your phone ring with ads that work, and turn your online presence into a machine that gets you jobs while you're on the tools.
If you're a tradie who's flat out and needs your marketing to finally pull its weight, this one's for you.
Subscribe and tune in weekly advice that will put you ahead of the game.
Marketing For Tradies
Facebook Ads Not Working? THIS Is Why!
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So many businesses lose jobs they should have won, not because of pricing, not because of poor service, but simply because the prospect forgot about them.
In this week’s episode of Websites That Convert, Shannon breaks down the real reason your leads don’t convert and the low-cost retargeting strategy that can instantly double your results… without increasing your ad spend.
If you’re running Facebook or Instagram ads, this is the missing piece.
Most people won’t inquire the first time they see you, studies show they need to see your brand at least 7 times before taking action. This is exactly where retargeting becomes your most powerful tool.
Whether you're a service-based business or a trade business, this strategy can make you look like a bigger, more professional brand while capturing the leads you’re currently losing.
Follow Eastbound Digital
Eastbound Digital Instagram: https://www.instagram.com/eastbounddigital_/
LinkedIn: https://www.linkedin.com/in/shannon-bain-2a18b2105/
Facebook: https://www.facebook.com/eastbounddigitalagency
Timestamps
00:00:00 - Introduction
00:01:20 - The Secret Strategy to Double Your Conversions
00:02:30 - Broad Targeting vs. Laser-Focused Targeting
00:04:32 - Why Retargeting Works So Well
00:05:58 - Capturing the Lost 80% of Visitors
00:06:34 - The Psychology of Repeat Exposure
00:07:56 - The Ecosystem That Makes Your Business Look Bigger
00:08:31 - How to Lower Cost Per Lead & Get Higher Quality Leads
Stay Connected:
- Eastbound Digital Instagram: https://www.instagram.com/eastbounddigital_/
- Shannon's Instagram: https://www.instagram.com/shannonbain1/
- LinkedIn: https://www.linkedin.com/in/shannon-bain-2a18b2105/
- Facebook: https://www.facebook.com/eastbounddigitalagency
