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Websites That Convert
Welcome to Websites That Convert – your go-to podcast for mastering digital marketing and boosting website conversions.
Hosted by Shannon Bain, founder of Eastbound Digital, this podcast unpacks the essentials of web design, SEO, Google Ads, and digital marketing strategies designed to elevate your online presence.
You’ll get practical advice on keyword research, backlink strategies, UX design, conversion rate optimisation, and more.
If you’re a business owner struggling with limited time, inconsistent leads, or an underperforming website, Websites That Convert delivers expert tips and actionable insights to turn your site into a conversion machine.
Tune in weekly for invaluable advice to keep you ahead in the fast-paced digital world. Subscribe today, and let’s build websites that captivate and convert!
Websites That Convert
Facebook Ads Not Working? THIS Is Why!
So many businesses lose jobs they should have won, not because of pricing, not because of poor service, but simply because the prospect forgot about them.
In this week’s episode of Websites That Convert, Shannon breaks down the real reason your leads don’t convert and the low-cost retargeting strategy that can instantly double your results… without increasing your ad spend.
If you’re running Facebook or Instagram ads, this is the missing piece.
Most people won’t inquire the first time they see you, studies show they need to see your brand at least 7 times before taking action. This is exactly where retargeting becomes your most powerful tool.
Whether you're a service-based business or a trade business, this strategy can make you look like a bigger, more professional brand while capturing the leads you’re currently losing.
Follow Eastbound Digital
Eastbound Digital Instagram: https://www.instagram.com/eastbounddigital_/
LinkedIn: https://www.linkedin.com/in/shannon-bain-2a18b2105/
Facebook: https://www.facebook.com/eastbounddigitalagency
Timestamps
00:00:00 - Introduction
00:01:20 - The Secret Strategy to Double Your Conversions
00:02:30 - Broad Targeting vs. Laser-Focused Targeting
00:04:32 - Why Retargeting Works So Well
00:05:58 - Capturing the Lost 80% of Visitors
00:06:34 - The Psychology of Repeat Exposure
00:07:56 - The Ecosystem That Makes Your Business Look Bigger
00:08:31 - How to Lower Cost Per Lead & Get Higher Quality Leads
Stay Connected:
- Eastbound Digital Instagram: https://www.instagram.com/eastbounddigital_/
- Shannon's Instagram: https://www.instagram.com/shannonbain1/
- LinkedIn: https://www.linkedin.com/in/shannon-bain-2a18b2105/
- Facebook: https://www.facebook.com/eastbounddigitalagency
