Marketing For Tradies
Welcome to Marketing for Tradies, the podcast that gives tradies straight-up advice on how to get more leads and win more jobs online. No BS, no complex wording, just what actually works.
Hosted by Shannon Bain, founder of Eastbound Digital, this show cuts through the noise and gives you simple, actionable tips to get your website to the top of Google, make your phone ring with ads that work, and turn your online presence into a machine that gets you jobs while you're on the tools.
If you're a tradie who's flat out and needs your marketing to finally pull its weight, this one's for you.
Subscribe and tune in weekly advice that will put you ahead of the game.
Marketing For Tradies
SEO is Dead? The TRUTH About AI, Google Ads & High-Converting Websites
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
SEO isn’t dead; it’s evolved. In this episode of Websites That Convert, Shannon dives into why AI search optimisation is the new way to get results, why trying to be everywhere online is a waste of time, and how service-based businesses can generate leads with high-converting landing pages and Google Ads. She also breaks down common mistakes, shares insights on retargeting, and explains how to make your website your greatest marketing asset.
If you’re ready to stop overcomplicating marketing and start converting traffic into paying customers, this episode is for you.
Follow Eastbound Digital
Eastbound Digital Instagram: https://www.instagram.com/eastbounddigital_/
LinkedIn: https://www.linkedin.com/in/shannon-bain-2a18b2105/
Facebook: https://www.facebook.com/eastbounddigitalagency
Timestamps
00:00:00 - Introduction
00:01:39 - Expanding SEO Beyond Google
00:03:57 - Why Google Ads is Ideal for Service-Based Businesses
00:09:21 - The Biggest Google Ads Mistake: Landing Pages
00:12:20 - Engaging Leads with Low-Risk Value Offers
00:15:03 - Service-Based Businesses Don’t Always Need Lead Magnets
00:17:06 - The Changing Role of Organic Social Media
00:20:05 - Simplicity Scales: Prioritising Marketing Channels
Stay Connected:
- Eastbound Digital Instagram: https://www.instagram.com/eastbounddigital_/
- Shannon's Instagram: https://www.instagram.com/shannonbain1/
- LinkedIn: https://www.linkedin.com/in/shannon-bain-2a18b2105/
- Facebook: https://www.facebook.com/eastbounddigitalagency
