How to Run a Viral Giveaway to Supercharge Your Growth Like WPBeginner

Discover how WPBeginner's annual birthday giveaway generates massive growth. Learn the strategies, tools, and insights to run your own contest and achieve your marketing goals.

Show Notes

Introduction

• Discuss the tradition of WPBeginner's birthday giveaway (over a decade!)
• Highlight the goals: thanking the community and growing social/email engagement

Why Run a Giveaway?

• Opportunity to give back to your audience and foster loyalty
• Chance to reach a wider audience and attract new leads

Lessons Learned from WPBeginner Giveaways

• Lesson 1: The Perfect Prize
  • Must align with your business and target audience
  • WPBeginner example: WordPress plugins/themes
  • Consider multiple winners to boost participation
• Lesson 2: The Right Tool
  • RafflePress – flexible, user-friendly WordPress giveaway plugin
  • Importance of features like viral sharing, email integration
• Lesson 3: Set a Clear Goal
  • Decide your focus: email list growth, social following, etc.
  • Benefits of email marketing (direct audience access, ROI)
• Lesson 4: Viral Sharing for Exponential Growth
  • RafflePress "actions" to incentivize sharing
  • Customize actions and points to promote your desired goals
• Lesson 5: Promote, Promote, Promote!
  • Dedicated blog post detailing the giveaway
  • Social media announcements (Facebook, Twitter, etc.)
  • RafflePress rules/terms for clarity and compliance
• Lesson 6: Choosing Winners and Follow-Up
  • RafflePress simplifies winner selection
  • Contacting winners and announcing the results
  • Importing winner data to your email marketing service

Key Takeaways

• Giveaways are a powerful way to supercharge your marketing growth
• Plan carefully and use the right tools to ensure success
• Creativity and a focus on giving back will attract participants

Resources

• RafflePress: https://rafflepress.com/
• Email Marketing ROI reference: https://www.wpbeginner.com/opinion/tips-to-run-successful-giveaway/

Call to Action

• Have you tried giveaway contests to support your business growth? What lessons have you learned? Let us know!

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