WordPress Insights by WPBeginner
WPBeginner is the largest free WordPress resource site for WordPress beginners. We offer easy-to-understand WordPress tutorials for mastering the basics and beyond. Our main goal is to provide helpful WordPress tutorials that are easy to understand for small businesses, bloggers, and non-techy WordPress website owners. You'll find our biweekly WPBeginner Podcast on this channel, covering traffic growth, email marketing, WordPress SEO, WordPress plugins, and knowledge sharing.
WordPress Insights by WPBeginner
How We Use a Video Membership Site to Grow Our Email List
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WPBeginner - WordPress for Beginners
- Introduction
- WPBeginner uses its video membership site to grow its email list.
- The goal is to help people learn WordPress for free while also reaching a wider audience.
- Why Choose a Video Membership Site?
- Videos offer engaging, easy-to-follow educational content.
- Membership sites foster a sense of community, loyalty, and authority.
- The online membership industry shows huge growth potential.
- The Mission
- WPBeginner aims to make WordPress education accessible to all, regardless of budget.
- Quote from Syed Balkhi, WPBeginner Founder: He believes WordPress knowledge should be free, and that was the motivation behind starting WPBeginner.
- How the Membership Site Works
- Users browse free videos or sign up for in-depth WordPress training courses.
- Creating a free account grants access to the curriculum and adds the user to the WPBeginner newsletter mailing list.
- Tools Used in the Process
- MemberPress: Powers the membership site functionality (courses, content restriction, etc.) https://memberpress.com/
- Drip: Handles email marketing automation and personalization. https://www.drip.com/
- Custom Landing Pages: Designed to highlight the benefits of WPBeginner Academy and convert visitors. https://seedprod.com
- WPForms: Creates user-friendly signup and login forms. https://wpforms.com/
- OptinMonster: Lead generation tool for popups. https://optinmonster.com/
- PushEngage: Tool for push notifications. https://www.pushengage.com/
- Smash Balloon: For embedding social media feeds. https://smashballoon.com/
If you liked this episode, then please subscribe to our YouTube Channel for WordPress video tutorials. Or watch our Podcasts on YouTube. You can also find us on Twitter and Facebook.