In this episode, we dive deep into the world of call-to-actions (CTAs) with special guest John Turner, co-founder of SeedProd. John shares seven actionable tips to craft CTAs that grab attention, inspire action, and ultimately drive conversions. Whether you’re running a WordPress website, an online store, or a blog, this episode is packed with insights to help you optimize your landing pages and boost results.

Key Takeaways:

1. Add One Clear CTA Per Page
   • Avoid overwhelming your visitors with too many choices. One CTA per page is key to reducing "choice paralysis" and guiding users toward the action you want them to take.
   • Fun Fact: Pages with a single CTA can boost clicks by 371% and sales by up to 1,617%.
2. Use Strong, Action-Oriented Language
   • Action words like “Get,” “Start,” “Subscribe,” and “Download” are proven to drive more engagement.
   • Pro Tip: Add urgency or scarcity to encourage immediate action (e.g., “Claim Your Spot Today!”).
3. Focus on Benefits
   • Highlight what the user gains by clicking the CTA. For example, instead of "Sign Up," say "Sign Up to Unlock Exclusive Perks."
4. Make Your CTA Buttons Pop
   • Use contrasting colors, bold text, and even small icons like arrows to make your CTA stand out visually.
5. Position CTAs for Maximum Visibility
   • Place CTAs above the fold so they’re immediately seen. On longer pages, repeat the CTA at key intervals.
6. Support Your CTA with Short, Persuasive Copy
   • Add a compelling sentence near the CTA to emphasize urgency or value, like "Limited Time Offer: Ends Today!"
7. Test and Optimize Your CTAs
   • Run A/B tests on different versions of your CTAs, tweaking wording, design, or placement to find what works best.
   • Tools like heatmaps and analytics can help identify how visitors interact with your CTAs.

Resources Mentioned:

• SeedProd – John Turner’s WordPress plugin for creating high-converting landing pages.
• Unbounce – A tool for A/B testing landing pages and CTAs.
• OptinMonster – Example of effective CTA supporting copy.
• Square – Referenced for examples of clear and concise CTAs.

Action Steps for Listeners:

1. Audit your existing CTAs. Are they clear, actionable, and visually appealing?
2. Choose one page to optimize using the tips shared in this episode.
3. Try A/B testing a small change, like the button color or CTA wording, and track the results.

Enjoyed the episode?
Leave us a review and let us know which CTA tip you’re excited to try! Don’t forget to subscribe for more WordPress tips and strategies.

Connect with Us:

• Website: WPBeginner
• Social Media: Twitter, Facebook

If you liked this episode, then please subscribe to our YouTube Channel for WordPress video tutorials. Or watch our Podcasts on YouTube. You can also find us on Twitter and Facebook.