Welcome back to the Cultivating Success Podcast! On today’s episode we are diving into all things marketing with Dr. Bremner’s friend and personal Marketing + SEO expert, Jack Jostes. Jack is the President + CEO of Ramblin Jackson, a digital marketing and branding agency and he is also the author of one of Dr. Alison’s Top Book Recommendations 'Get Found Online' as well as his most recent book, 'The Tree of Fortune'. Today, Jack and Dr. Bremner deep-dive into the world of marketing for chiropractors. They discuss the importance of identifying your target market (including where they hang out), the importance of quality branding, logos and photos and how a strong online presence with good reviews can help reduce fear/uncertainty around prospective patients receiving chiropractic care. Jack shares how many reviews you should try to obtain as soon as possible, and he and Dr. Bremner both share tips for asking your patients/clients to leave meaningful reviews. Jack shares his insider insight as it relates to repurposing your content, finding a healthy balance between knowledge/creativity and critical thinking when it comes to your marketing and how to think about your messaging. He and Dr. Bremner both emphasize why having a website should be one of the first things you do when you open your own practice and why you can’t always rely on referrals as your main marketing source. This episode is full of robust information about marketing to find your “Hell Yes” client and build an online presence. Want a FREE COPY of Jack’s book ‘Get Found Online’? Specifically for Cultivating Success listeners, Jack is offering to send you a FREE PAPER COPY of his book if you cover the cost of shopping. To take advantage of this offer, visit www.ramblinjackson.com/alison. Thanks for listening!
BOOKS MENTIONED:
Get Found Online – Jack Jostes
The Tree of Fortune – Jack Jostes
How to Win Friends & Influence People – Dale Carnegie
For more information or to get in touch with Dr. Bremner, visit alisonbremner.com or follow along on Instagram @boulderatlaschiropractic. For more information about Jack Jostes, you can visit his website www.ramblinjackson.com. Be sure to check out his books as well!