Welcome to Episode 19 of the Cultivating Success podcast where we're joined by James Chester, host of the popular podcast, Chiro Hustle. James was a marketing and journalist student who learned that the chiropractic profession needed a bigger megaphone and more consistent messaging and discovered that a non-chiropractor raising that megaphone could help validate the voice of all things chiropractic.
Throughout this episode, James and Dr. Bremner talk about how to grow a practice and the importance of being a great adjuster, taking good care of yourself and knowing who your ideal client (aka avatar) is. James shares his knowledge around finding the balance between new school and old school marketing, the difference between acquiring and converting patients, and the importance of learning to nurture conversations with anyone who walks in your door. He and Dr. Bremner also discuss traits you should have if you're looking for an Associate position, the necessity of having a strategy, how building interpersonal relationships with nearby practitioners in your community is a way to build professional referrals and how investing in yourself positively impacts other areas of your life.
All of this and more in this jam-packed episode with James Chester! Grab a pen and paper, you won't want to miss a moment.
For more information about James Chester or to listen to his podcast, Chiro Hustle, visit http://www.chirohustle.com. If you want to work with James, click HERE to fill out his form. For more information or to get in touch with Dr. Bremner, visit alisonbremner.com or follow along on Instagram @boulderatlaschiropractic.
Thanks for listening!