Oversaturation Is a Lie: The Blue Ocean Hiding in Your Own Backyard

Everybody in the notary world says the same thing: there are too many notaries and not enough work. In this episode, Bill Soroka makes the case that oversaturation isn't the real problem at all, and that the belief itself is keeping you stuck in the wrong waters.

Drawing on the landmark business book Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne, Bill breaks down the difference between the crowded, cutthroat Red Ocean most notaries are fighting in and the uncontested Blue Ocean waiting for the notaries willing to think differently. You'll hear how brands like Cirque du Soleil, Southwest Airlines, and Yellow Tail wine created entirely new markets instead of fighting for scraps in old ones, and exactly how that same thinking applies to your notary business.

Then Bill gets specific with two Blue Oceans straight out of our own industry: how he, Laura, and Jen built the very first estate signing training and certification program during the loan signing slowdown, and why mobile fingerprinting is one of the biggest under-the-radar opportunities still wide open today.

Inside this episode:

• Why "oversaturation" is really a differentiation problem in disguise
• The five moves that separate a Blue Ocean notary from everyone else
• How specialization raises your value, narrows your competition, and clears up your marketing
• Why authority dissolves price competition
• The mobile fingerprinting opportunity almost nobody is talking about yet

If you're tired of racing to the bottom and being first to click on orders blasted to a thousand other notaries, this is the episode that shows you how to build your own waters.

Come join the conversation in Bill's free High Performance Notary community on Skool, where we talk about and implement this stuff every day.

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