Google Analytics and Google Search Console are completely different. They serve different data - based on different purposes.  Google Analytics was built with user behavior tracking in mind while Google Search Console was built specifically to help site and app owners improve their SEO.

In this episode, Phil Reinhardt discusses what you need to know about Google's marketing tools to help achieve the best possible insights - and the best possible results.

Google Analytics

Among the most popular tools for digital marketers, Google Analytics  gives you a snapshot of traffic statistics. Highlighting how visitors interact with your site, Google Analytics provides stats like total site visits, bounce rate, average time on site, and even demographic information.

Google Search Console

Google Search Console are tools for developers that helps to be successful in search results. With a focus on clicks and impressions, users are able to study things like click-through rates, search queries, crawl errors, links from outside websites, and HTML errors.