Matt Russell: What to know about new technology in pet care industry

Technology is all around us! Matt Russell is on the frontline of technology innovation in the veterinary and pet industry.

In this episode, we talk about:
- the drivers for change in pet health
- the challenges for pet care start-ups and for veterinary teams
- Matt’s most recent award-winning business called Petszel

Resources:
🐾 Petszel
🐾 Vet Life Reimagined Podcast Website

About Matt Russell
Matt has enjoyed over 20 years in the animal health industry building startups and working with several market-leading companies. In 2001, he started MAST Technology, a company focused on developing integrated radiology solutions for companion animal and equine practices. Several years later, he and his partners launched Odyssey Software with the development of the Diagnostic Imaging Assistant (DIA). This client communication system was used in thousands of veterinary practices worldwide and was available in three languages. Following the acquisition of Odyssey, he directed the technology group for Patterson Veterinary (PDCO) until 2014. In 2015, he co-founded rVetLink (veterinary referral management) and DataPoint (veterinary data integration). These startups were acquired by IDEXX (IDXX) in 2017 where he helped lead software business development and key partnerships until July 2022. Matt is now launching his latest venture, Petszel, which will be the first pet/vet platform to truly integrate pet shelter and veterinary software creating opportunities to better prepare adopters for their petcare journey.