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#90 How To Make AI Deliver Business Impact: Gaelle Helsmoortel on Turning Strategy Into Tangible Results

DataTopics: All Things Data, AI & Tech

Chapters
0:03
Meet Gail And Set The Agenda
0:31
L’Oréal Years And Early Career
3:12
The Digital Click: LinkedIn And Data
4:50
Founding Genius And Real‑Time Retail Data
6:05
Fundraising Through Crises
7:58
Product Adoption And UX Lessons
9:11
Why Join Data Roots
10:22
Mission: From Business Pain To Value
12:18
Why AI POCs Fail
13:44
The Five Ps Of End‑To‑End
15:18
Use Case Identification And Stories
17:00
Prioritization: Data And Business
18:08
Client Wins: Easyfairs Feedback Summaries
19:21
Client Wins: National Lottery RAG
21:05
Maturity, Efficiency, Then Innovation
22:07
Quick Wins And Sales Scoring
23:42
Connect With Gail And Wrap
DataTopics: All Things Data, AI & Tech
#90 How To Make AI Deliver Business Impact: Gaelle Helsmoortel on Turning Strategy Into Tangible Results
Oct 23, 2025
DataTopics

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In this episode, Gaelle Helsmoortel joins us to discuss how to make AI truly deliver business impact, not just proof of concept.

With over 25 years of experience spanning L’Oréal, startup leadership, and her current role at Dataroots, Gaelle shares her approach to turning business challenges into measurable value. She breaks down her proven 5Ps framework (Purpose, People, Process, Platform, and Performance) and explains how companies can bridge the gap between strategy and execution to generate real results.

🎧 You’ll learn:

  • Why most AI projects fail (and how to prevent it)
  • How to move from proof of concept to proof of value
  • How to align business purpose, data, and people for maximum impact
  • Why “purpose before platform” is key to successful AI adoption

Whether you’re a business leader, strategist, or data professional, this episode will help you understand how to make AI work for business and deliver tangible results.

🔗 Connect with Gaëlle: