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#91 How Kim Smets, VP Data & AI at Telenet, Scales Enterprise AI with Strategy, People, and Purpose
DataTopics: All Things Data, AI & Tech
Chapters
0:02
Starting In Early AI
1:47
Moving Into Telco Marketing
2:52
Launching The Vigo Bundle
4:31
Returning To Data And AI
5:13
Strategy: CX As North Star
5:25
Segment Of One In Action
6:18
Generative Chatbot Rollout
7:17
Balancing Predictive And Generative
8:45
Keeping Pace With Rapid Change
9:45
The 5P Framework
12:00
Early Challenges And Fragmentation
13:26
Making Data Easy, Relevant, Famous
15:03
Shift To Product Management
16:56
Governance As Rules Of The Game
18:25
Leadership Style And Empowerment
20:25
Talent Hub And Mobility
21:42
Attracting And Developing Talent
23:04
Leadership Lessons And Closing
DataTopics: All Things Data, AI & Tech
#91 How Kim Smets, VP Data & AI at Telenet, Scales Enterprise AI with Strategy, People, and Purpose
Nov 13, 2025
DataTopics
In this episode of Data Topics, Ben speaks with Kim Smets, VP Data & AI at Telenet, about his journey from early machine learning work to leading enterprise-wide AI transformation at Telenet. Kim shares how he built a central data & AI team, shifted from fragmented reporting to product thinking, and embedded governance that actually works. They discuss the importance of simplicity, storytelling, and sustainable practices in making AI easy, relevant, and famous across the business. From GenAI exploration to real-world deployment, this episode is packed with practical insights on scaling AI with purpose.
