#95 GEO vs SEO: The New Battle for Discoverability

Google still drives most search traffic, but the rules of discoverability are changing fast. Today we sit down with Cyril, a client data partner at Dataroots, to unpack what search engine optimization actually is, why the first results page captures the vast majority of clicks, and how small changes in content clarity can shift who finds you and when.

We get practical about classic SEO fundamentals: on-page SEO that makes services crystal clear for the right persona, off-page SEO signals like backlinks that build authority, and the technical SEO basics that quietly decide whether you rank at all. Page speed, mobile-first indexing, and user experience are not “nice to have” anymore, and we talk through how tools like Google Lighthouse can reveal what is slowing a site down and where to focus first.

Then we move into the 2026 reality of AI search and generative engine optimization (GEO). If ChatGPT or Google Gemini can answer a question instantly, traffic can drop, but trust can rise if your brand gets cited. We explain how to write content that LLMs can use: add a TLDR summary, include FAQ sections, publish structured documentation where it makes sense, and build real authority across the web through credible mentions. If you care about SEO keywords, AI citations, and turning discoverability into revenue through better funnel data, this one is for you.

Subscribe for more, share this with a teammate who owns your website, and leave a review if it helped. What part of SEO or GEO feels most confusing in your company right now?

Transcript

Welcome And Meet Cyril

SPEAKER_00 0:02

Hello, welcome to Data Topics. Uh today I'm here with Celio. Hey Celio. Hi, good to be here. How are you doing? Very well, very well. I'm excited to speak on the topic that I really like.

SPEAKER_01 0:12

So okay, let's let's let's let's get well. Maybe before we get into it, actually. Um, this is your first time on the pod, right? It is, it is actually first time on any pod.

SPEAKER_00 0:22

So as far as I know, yes, indeed. As far as you know, okay. I guess I guess before it was called YouTube videos and now it's a podcast. Okay, now podcasts.

SPEAKER_01 0:29

Actually, podcasts, I I heard, so I should really check before I keep repeating it. But I heard that podcast, it came from Apple because it was like iPod, and then you had podcasts. Okay, okay. See, Alex dropping some knowledge before. All right. Um, but before for the people that don't know who you are, do you want to quickly introduce yourself? Like what is your role at Dataroots? What do you do? What are you passionate about, and what do you have for us today?

SPEAKER_00 0:50

Sure thing. So uh I'm Cyril, I've been at Data Roots for more than a year and a half now. Uh I'm a client data partner, so uh working with the business development team to uh I would say talk to uh to enterprises in Belgium to understand their needs in in data, in cloud, in AI, uh and hopefully finding the right person, the right fit to uh come and help them.

SPEAKER_01 1:10

Okay, cool, cool. And uh so what do you see, or maybe to go into more of the topic that you you prepared for us today, right? Like what are the things that you like to look at? Like, I mean, so you're a bit the bridge between clients and and our people here dated to technical implementation, but like what are other things that you're you're very passionate about?

What SEO Is And Why It Matters

SPEAKER_00 1:29

Right. Um, so it's interesting because that subject uh that uh I've been uh talking about, so SEO, to name it and to put actually the keyword somewhere uh to talk on the subject. Uh I've been uh always uh very much passionate about marketing and how to uh I would say to connect the dots between what a company can can offer and what the people are looking for. SEO is literally that, but with data, right? So um as a uh client data partner at Data Roots, we receive requests from our website, uh, still very much. Um, and those requests are coming from an interest, a desire to know something or to learn about something or to see how a data root or a competitor can help us every day with as a company. I need some help on the subject. By looking at the subject online on Google, and we're gonna see soon today that actually it's not only in Google now that we talk about it, but um on Google to find the answers to my questions. And this connecting the dots between the need and what someone can offer is what to me is SEO, but we can discuss that a bit later, maybe.

SPEAKER_01 2:33

But maybe like so I heard of SEO. Let's imagine like I'm someone, let's imagine I don't know anything about SEO, but I heard that SEO is search engine optimization. It is, yeah. Right? So break it down for me, like for someone that heard the term. Sure. What is it exactly? Why and what is the impact that it actually has? Like I think you touched a bit on point. Why is it important, right?

SPEAKER_00 2:52

Yeah. So um SEO, I would say before so when internet was uh launched, let's say uh 2000s, uh, and search engine for sake, so Google to name to name it, um, it was here to just aggregate to filter out all the websites that exist on the internet and help you, the user, the end user, find the answer to your question thanks to a simple interface. I type my question and I get the answer via a list of websites. So list of websites and the search engine optimization is to optimize the location of your website, your offering, onto those search engine results.

SPEAKER_01 3:32

So basically, like very concretely, I'm on Google and I want to search uh AI consultancy in Belgium and then or even not even without in Belgium, huh? But just like AI consultancy, and we want to make sure that Data Roots stands out. Data Roots is one of the first results that it appears. That's that's very simplistically what is what we're trying to do.

SPEAKER_00 3:52

Yeah, yeah, it's the the the I like to call it the science of optimizing how you appear in front of uh the audience, hopefully appearing among the first. That's that's where it is. To give you a bit uh maybe not exact uh exact science numbers, but uh you can see sort of a of a of a graph. Uh we can maybe uh put it in the resources later, but um I saw a graph where when you query something on Google, the first three results get like 75% of the clicks. Meaning if you're later than third on Google for best AI uh consulting firm uh in Leuven or um DB uh you know uh like uh MongoDB uh expert in in Ghent, for example, whatever, you if you're not among the top three, essentially almost no one will click and will know about you. Yeah, and that's the thing. You need to optimize the search engine results for your company so that you can be sure to be found and visible, found and discovered.

SPEAKER_01 4:50

And how can people like how can I influence the search engine? So what how like search engine optimization, the SEO? What are the things that I can do as a data routine to make sure that data roots shows up on top there?

SPEAKER_00 5:05

Yeah, so it's great as I would say a step-by-step discussion we have right here is to first talk indeed about classic. I'm gonna use the term classic, classic SEO. Um, and then we will talk maybe about the the the changes that we see uh recently. But the classic SEO really is first have a nice looking, a nice uh easy-to-read website. So the idea is you need your content, the topic you talk about could be your sub your services first and then something else, but your services need to be clearly crystal clear to the persona that you intend to target. Say, for example, you want to have all the technical managers uh to be able to find you on Google when they look for a specific tech. Uh, you know, again, a MongoDB, or you want to know about the best Azure engineers, stuff like that. You need to make sure that your website is readable and clear enough so that those people can easily uh digest content. Because Google will read Google and other search engines, will read your content, analyze it, crawl it is the technical term, will crawl your content and then will decide if it's a relevant content or not vis-a-vis someone's query. So then if you're relevant and good with good content on your website, you will be uh discovered. Then we can talk about the more technical elements on your website. You have two elements on SEO: you have on-site, off-site. On-site is what I said the good content on your website, structured, something clean. And the second point is the off-site optimization, which is people external to your website talking about you. It's called a backlink. So if you have the local gazette in Ghent talking about the best uh consulting firms and mentioning you, then you will be higher on Google because Google will see that you are respected in your domain and that your domain is valuable and answering such content. Off-site, on-site, the two are important for SEO.

SPEAKER_01 6:59

Okay, I see. So uh so I'm gonna repeat a bit maybe my words to make sure that I understand. So I have the data roots website. What I can literally do is just make sure that the text that is shown on the website caters to the profiles that I want. So if it's someone very technical, it's very technical, some very busy. Okay. And maybe the other thing, if I'm the the owner of Dataroots, I can also have some marketing promotions, like uh, I don't know, an interview with with them or did something with that, or a co co, I don't know, yeah, organized event or something with someone else.

SPEAKER_00 7:29

Absolutely. You're talking about extra uh additional content and just your service. Exactly. And this is ultra relevant because if you're talking about how to uh we we've actually done the uh the exercise with uh my my colleague in marketing recently, like what are the best uh articles, uh the the most relevant articles and the the the ones having the most views uh on search queries. And we saw, for example, the very technical article about how to implement dbt. Okay, and actually that article on dbt tech, it's it's a it's a data tool. Um this brought us so many impressions, which is people just typing something about dbt and so saying us, but the click through rate, the number of clicks, were maybe not so good. So now we're gonna optimize this particular piece of content to have more clicks. And this is great because AI, data, cloud, all those main topics will have as subtopic the dbt uh topic that I mentioned, for example. So, yes, you're right. Creating content related to your offering is crucial.

SPEAKER_01 8:29

Maybe one question also does it change a lot between search engines? So there is there's Google, there is Ecosia, there is Bing, there's DuckDuckGo. Uh, if you're saying like, okay, I want to do SEO, do you have to say I'm gonna do SEO for Google versus DuckDuckGo? Or is it the same? Like, you know, like do you have to kind of choose one? Like, I want to be the best one for this, but then maybe I'm neglecting the others, or is it they all kind of follow the same rules? Or yeah, how how does how is the the field there?

On Site Content And Backlinks

SPEAKER_00 8:56

It's a great question. Um Google is about like 80% of all the search queries. So if you optimize for Google, um you're already in the good in good shape. Um now we actually saw from different search engines that they are mimicking the way that Google uh scrolls through websites and they're using the same uh metrics to to rate a website. So if you optimize for one, you naturally organically I would say uh nice pun uh optimize for the other uh search engines.

SPEAKER_01 9:30

Okay, okay. And maybe on the so you mentioned more the content part, but me as a technical person, does the speed of the website also influence like if the website has is very fast or it's um it's static websites, all the information is there. Like how like does these things also impact the SEO ranking or no?

SPEAKER_00 9:51

It's crucial. Um, Google thinks, and more and more with AI, we'll see, as a normal human user using interacting with your content. If your website page is more than two seconds long, you are automatically put lower on search engines results. Um we can go through different uh metrics and very um uh advanced uh CSS analysis of uh why a website is loading slow. But long story short, your website needs to be fast for the user and for Google. But I would say in that order, first your user needs to like to go on your website, especially from a mobile device, by the way, so not really a desktop. So your mobile device needs to load fast, even with 5G now. We still need a fast uh mobile um uh experience, and then the desktop goes with it, and Google very much values this.

SPEAKER_01 10:41

Is it possible you mentioned mobile, right? Uh you also, for example, if you're designing a website, you also need to keep in mind that you want a mobile interface as well, right? Otherwise, it can look very ugly or it seems a look in place. Expensiveness, yeah. Yeah, does Google also take that into account? Like the so you mentioned the content, but behind the scenes, right? Like you can look at the the DOM, right? Like and it can look fine, but then like when you actually put on a mobile, it looks very funky. Does yeah, Google also take that into account when they're actually ranking the results?

SPEAKER_00 11:10

So I before the the the podcast, I checked uh how is Google crawling? They're actually crawling only with mobile, so they don't even look anymore since a few years actually. The desktop version, they just use the mobile uh emulator on their end, if I may say, and they simulate like a mobile device. Okay, interesting. So that ends, yeah, it's clearly crucial.

SPEAKER_01 11:31

Yeah, and I imagine that this is like a rabbit hole, right? I guess I imagine there are like whole jobs that are just to optimize their page. Just to optimize your landing feud. A huge impact, right? Absolutely. How do you keep track of like you made some change? I made some changes today. I changed the text on my website. How can I check that that is actually favoring me on the search engine results?

SPEAKER_00 11:51

I advise to use the open source tool from Google, Lighthouse, um, that you can literally go online and plug your URL domain and you see the um the outcome, the results. It will tell you which content is uh slowing, uh loading slower, for example, some images, some some uh Java libraries, some things like this. And then based on that, you need uh a technical partner, uh an agency or or a consultant that will help you optimize those things, but you can at least have a look yourself now.

SPEAKER_01 12:21

Yeah, and then like if you change those things, you can just run the tools instantaneous or how how does it like yeah, yeah. So as soon as the pages propagate, I can just rerun the tool, and then I can already see like how Google is ranking. Exactly. Yeah, totally. Okay, cool. Um we're in 2026 now. Yes. The way we do search, I think if you if you ask a lot of people, like, okay, if you have a question you need to ask, a lot of people maybe are not gonna say, I go to Google or go to DuckTB and I ask that question, right? Um maybe before we go into the whole AI, right? So what I was alluding to, of course, is like ChatGPT, like you just asked Chat GPT. Right. Um before we we go into the whole AI rabbit hole, we'll just say how how how relevant is SEO today? Is this something that like well, maybe first of all, is this something that people already kind of figured it out? Like there's no it's not evolving as much. And is this something that people are looking at still today with the whole all the changes in AI?

Technical SEO Speed And Mobile First

SPEAKER_00 13:23

So many things here. Um, first of all, uh, I think you you like me who were big users of LinkedIn and and different posts that we see, and uh, I'm subscribed to quite some uh marketing, uh I would say, uh influencers. And there's some are saying, I guess to get some views that SEO is is is dead, uh meaning uh it's useless to optimize for your website because now we have AI and it's completely different. First of all, not everybody is using AI search, that's a first thing. You still need to serve quite a chunk of your potential customers with classical interfaces. Um, then you need indeed to optimize for AICO. We're gonna discuss about that. But um, I would say um SEO isn't necessarily dead. The principles are very much the same. Having a fast-loading website, relevant content, all this we'll see are just crucial. So if you're doing well for SEO, you will be in good position to do well in AICO. So that's the first thing. Um, it's like uh, you know, um uh I would say it's like if uh SEO had a baby uh and the baby is bigger than the parents or getting bigger. Um, but you do need to have uh, I would say a good education from your parents. I don't know if that works. Um, but yes, um so being cited, it's called a citation, right? In uh in uh Gemini or whatever search engine um is um I would say is is uh is uh is very much linked again, content and relevancy. Now I can go into more details on how to optimize for a ICO if you wish, um, on each content, piece of content. You mentioned uh video, you mentioned podcast, those are still very much relevant. Um, but again, to come back on my technical aspect, on-site, off-site SEO. The on-site is having your website clear, that's let's say covered, and the difference will come more from the off-site SEO, meaning who is going to mention you online. And some uh studies actually uh are showing already that, for example, being cited in Reddit or listical articles, the 10 best AI companies, the 10 best consulting firms, for example, this helps a lot AI to figure out that you are a source to be trusted on a topic, which is interesting, actually. I thought, and I saw that recently Google signed a deal with Reddit uh to use their API and to connect directly to their API. And since the deal, we saw that Google is quoting Reddit much more than before on specific questions, which is interesting.

SPEAKER_01 15:48

When you say Google is citing, you mean Google Gemini, the yeah, so like if you if you for people that are just listening, right? If you go to Google today and you ask a question, a lot of the times you get like an AI answer. That's you mean.

SPEAKER_00 15:58

Yes, exactly. And Reddit is more and more the source of truth for those uh LLMs, actually.

SPEAKER_01 16:04

Yeah, okay, interesting. So um AI does so you said like AI is changing the way that you do it, but the principles are the same. Maybe just to recap a bit on that, the principles are speed, clarity of text, and mentions.

Checking Performance With Lighthouse

SPEAKER_00 16:18

Yes, exactly. Something that AI likes in terms of uh discoverability, things like this, is that when you have a blog article on your website, usually you would create like an intro, some content, and a conclusion. AI loves several additional things. The uh LLMs love when you have a summary at the top of the article, because then it uses less token to read through it. So they prefer to check okay. This article talks about the implementation of uh Azure AI, and uh voila, and then we're gonna discuss this. Is this just this already puts your article much higher in the AI search engine results because AI prefers uh the it's like when you have like the skill in Cloud, right? And I'm not technical, but you can discuss much more of that yourself. But um, having a memory file or uh an easy to read, like read this first kind of file in in Claude when you set up a project helps AI get the content much faster and um give you much uh uh clearer uh answers. Well, that's a bit the same if you help AI, if you push AI towards the right direction. So putting a summary at the first at the beginning of the article is a big help, and then putting some FAQ inside your article. So, for example, um how much does it cost to deploy Azure on uh you know in Belgium? How much and by answering a FAQ style at the end of your article, you will help AI actually answer the question that people might ask, and then they will say, Oh yeah, that's the answer. And by the way, I know it thanks to this dataroots.io article. I see.

SPEAKER_01 17:47

So what you're saying is like the the principle of making sure the content is clear is still the same. But for example, for now you need to reapply that principle with the AI lenses. So having a TLDR in the beginning of the document, having the FAQ, so you can basically um I don't want to say encourage, but like so so the AI, so the LLMs, they actually reference your article whenever there are questions, questions about it. Yes. Um I remember, and this is a vague memory, that there was a lot of um uh dissatisfaction. I think I don't know if it was Cloudflare or something, because there was a lot of, I mean, there's also a lot of businesses, right? That they're really focused on SEO, and now they see that the traffic is just LM scrolling their websites. Right. Can you just talk a bit about that?

GEO And Getting Cited By AI

SPEAKER_00 18:39

Yes, um, by following a bit the the the a bit further news, a bit less recent, but Google is changing. First of all, Google is changing its algorithm weekly. Um, and um we used to see some pure content website just talking about subjects, uh any kind of subject could be uh could be uh parental care to uh to more technical, to whatever kind of topic. Um uh Google made an update. Uh the the name itself um uh is uh something around uh content first, and they decided that the author, the the name and the reputation and the quality of writing of the author was prevailing on the topic. Meaning, uh, if it's a trusted source talking, if it's a website with a lot of backlinks pointing to it, or a lot of um reputation in the um the in that area, it will be much more relevant to show an article or content from that website than a website that will publish a lot of content uh on many different subjects. You really need to be more relevant. So relevancy became much more prevailing, much more important for AI and for classic SEO, actually, because um, you know, Google is using Gemini to optimize their own algorithm. So um so everything is linked and everything is important. But um uh the relevancy and the um and the uh uh the the authority of the of the author, so the the really the the power of the author is very much important, the the the knowledge and uh the reputation.

SPEAKER_01 20:10

And and so maybe when you talk when you say the AI is referencing this, so there is AI can be from the training data, right? So basically from the model weights, yeah, but it can also be via search uh tool calls, like like you basically crawls the web.

SPEAKER_00 20:23

Yeah, you crawls the web, yeah.

SPEAKER_01 20:24

I think in maybe now it's not as relevant, but I also remember in the beginning when someone was asking ChatGPT, and actually to a certain extent it still happens because I notice for documentation, it references a lot old files. That's that's how I notice, right? And I think there's a bit of a tension between people don't want to let their intellectual property basically to train these AI models. Uh, because yeah, like they're just taking this, they don't give any financials back to the people, the the content creators, right? But at the same time, if you don't do this when people are actually searching for stuff, yeah, they won't find those articles.

SPEAKER_00 21:04

But it's a good point because um one of the things that AI loves is a lot of information, structured information. We understood uh today. Um, if you're sending a product and your documentation is not accessible to AI, it's it's a bad point, actually. You need to give AI as much information as you can on the product, how it works, again, FAQs, structured data. Um, so we saw that a lot of products that has online accessible online documentation are doing very well in AICO um because the AI understand the product much better, understand how to answer questions much better. And when you're asking a problem to AI, because usually you you ask, fine, you can ask what are the 10 best uh companies of that subject, but you're more gonna say, okay, how can I implement DBT in my Belgian Azure environment? Okay, when you're gonna ask that question, if Data Root, for example, uh has a great article about that topic, has great backlinks on it, you're gonna be uh cited right away. Um and if you have a documentation on how to implement your uh your Azure environment, then AI will will see hey, he is helping me getting the answer to the user right away. So that's indeed accessibility to the data is is actually important. And not all companies want to share that. It's it's true.

SPEAKER_01 22:18

Yeah, I also know for uh in my in my area, right? There's a lot of uh uh tech, right? So documentation of tech, and I also have seen like uh company that are well they have products, but they also have consultants, and they don't want to make it easy for AI because they feel like that's gonna eat the other piece of the pie. But then also there's the question like, are we still are people still gonna use this if it's not easy? If not, if you're gonna easily fetch the information with LMS, is this gonna be as popular as time evolves? Yeah, so it's a bit of a a weird uh weird mix. Maybe also another question I asked about the different search engines. I think the same question kind of applies for AI. There are different models. Um you mentioned the TLDR in the beginning of the article, the FAQ structure. Is this the same for all the models? It is.

SPEAKER_00 23:02

Uh it is. So all models will uh well, the ones that you can access, of course, not the train locally. Uh, but um, yes, it is um very much uh something that they all like uh structured uh data.

SPEAKER_01 23:13

And if there like are there peculiarities like GPT models act more like this, or Gemini models act like that. Is this transparent as well? Yeah, like if I go to my web analytics, can I actually check how many, like uh OpenAI hit this this many times, Gemini hit this that many times, uh Grok did this. Is this something that we see today, or is this something that is not super transparent?

SPEAKER_00 23:35

So I like where it's going because you're actually asking two kinds of questions. First, uh second, how the marketing team could check how people are interacting with this and coming to their website. That's a good actually topic. And before that, you ask if it's if it if there are uh differences between LLMs. Um as far as I understood, there is not. Uh they like structured data, sector approach. Again, because Google, for example, had just made a deal with um um Reddit to have direct access to their data, better structured access via API, again, structured. Um, then they will definitely, Gemini, will definitely uh I would say put uh at the forefront some uh results from Reddit. Yes. Um I saw also that some LLMs are quoting much more Wikipedia than others. Um Wikipedia remains, I would say, uh well, a place where a lot of people will get information anyway, um and that is super structured and interlinked. Wikipedia is a great example. Each time you have a term that you have another page about that topic, right? You you look at uh at uh the Eiffel Tower and you see it's in France. France will be an anchor text to the articles about France. This uh Neari model loves it because it's super structured. It's and because it's super structured, it can think through it and get the answer with relevant context. So that's that's that's actually interesting to see. So Wikipedia is a great SEO and AI SEO uh website. Just to come back on your uh on your uh marketing approach, which is a I think a nice transition to uh to that topic as well. Um we we are working more and more with uh I would say uh enterprise level marketing teams that are asking us to help them skim through a lot of data, could be emails, could be other things. Um the access to Google Analytics uh and other uh analytics tools, so your web analytics tools that you're using, um is now the the way that we have right now is just you can see that it comes from the website ChatGPT, from a you know, uh, but it's uh so you can make your funnel, you can analyze, you can analyze your data on this. Um but again for now the the there is, I would say, a tendency to the zero clicks, meaning you need to get your answer on your LLM, on your Gemini result, on your ChatGPT result, and uh it can quote data roots, but the most important thing for us for data roots is to be quoted as a trusted partner, at a trusted source. Because when people ask for a question online how to deploy to deploy this, maybe they want to try themselves first. So they need to see that data roots is able to help them in the future down the funnel, the marketing funnel. But it's great to be at the top. Uh the idea is to be at the top and at the bottom. So at the top, I have my question and I have data roots quoted as a trusted source. And later, when I really need help to deploy my Azure environment, I will type consultant in Azure in Leuven, and boom, I will have the classic SEO with our website and uh and my phone number, hopefully. Uh, and people calling me to uh to ask for some business.

SPEAKER_01 26:31

Okay, cool, cool, cool. And maybe one last thing as we as we round up as well. Like we talked, well, we talked about SEO and now how it evolved to, I guess, AI SEO is the is uh GEO, I think is the yeah, yeah.

SPEAKER_00 26:43

Generative engine optimization. Generative engine optimization. I thought it's super trendy, super cool.

Zero Click Search And Conversion

SPEAKER_01 26:47

Yeah, yeah, yeah. And um is there like well, I guess is my correct first that the two still coexist? SEO is still still a thing, and geo is something that is very much alive, very much involving. Is there something when you're talking about discoverability, the market, like you're talking about the enterprise marketing? Is there something else that goes beyond SEO, beyond something that we haven't covered now? Like, what are the next things if someone says, ah, I really want to to to to drill down this, or I think my company, my organization, they we can do better in in discoverability. What is what is next if they're already on those two? Is there something else beyond that?

SPEAKER_00 27:23

Yeah, so uh definitely the two coexist. Um, you need a great optimization for your classic search engine and your AI search engine. Uh, we this we discuss about the different elements. I would say SEO is the most visible AI use case for marketing. Um, probably not the biggest. Uh, you have different elements, it's an entry point. Um I I guess beyond all this, you have many elements that come. And that that is more, I would say, the data roots everyday life to help those kind of uh um topics at companies. We have uh, of course, the sales enablement, marketing operation, you want all your data to be clean. After you have someone finding you on those search engines, you need then to have the lead properly um guided. Because if you have uh someone that came from um OpenAI to type about a specific technology, you need to know that they were looking for this. You need, as a salesperson, for example, as a marketer, you need to be able to understand, okay, they came because they really wanted some information about that, so they might need that kind of offer. And by the way, we're talking about our business, but we can imagine a car business that will want to book some showrooms uh slots, and they uh they need to understand, okay, but uh how is the you know what's the persona? Is it uh is it uh a student that would dream about having a Porsche right now, or is it someone that actually have the means to buy the Porsche right now? And so this is still very much part of um a more global 365 kind view that then uh a data roots could help uh you uh figure out, by the way.

SPEAKER_01 28:50

Sounds good, sounds good. So I think what you said just to recap, what I understood, is like there's definitely discovering, getting the person to discover it to see you, but then after they see you, there is still the whole let's convert this lead, right? Like let's let's make sure that and then for that there's the whole gathering as much information and making sure that all the information are well-informed information is that we get as much as we can, and also so we can hopefully convert this to to uh success, whatever that is in your business, yeah, and something that we can help with for sure. Yeah, um, I think this is it for tonight today. But uh Ciro, thanks a lot. Uh I can see you're very passionate about it as well. Yeah, and I'm sure that this is still gonna evolve so uh over time. So yeah, who knows? Maybe we can also schedule another one of these talks in uh in some time and see how everything changed. It changes so fast, so quick. So yeah, yeah, for sure. Uh all right, thanks, Ciro. And uh if people want to find you, how can they reach out to you?

SPEAKER_00 29:44

Yeah, I think the best way is to find me on LinkedIn, uh serial Vanest with double N. If you want to talk about AI SEO or anything around data and AI, um, yeah, feel free to contact me.

SPEAKER_01 29:54

All right, cool. Thanks a lot. And uh we'll leave everything on the show notes. So thanks everyone. Ciao. You have taste in a way that's minimal to somebody.