Branding & Buying in Golf Retail with Emily Gifford | Episode 1202

In this episode of the GBN University Podcast, new guest host Taylor Ramiz, the golf shop manager at Manasqua River, introduces a new segment focusing on all aspects of merchandising. Taylor highlights her untraditional journey into the golf industry and the importance of relationships and timing in her career. She then welcomes Emily Gifford, the Director of Retail at Boca West Country Club, who shares her extensive experience and insights into the world of golf retail. Emily discusses her background, marketing strategies, adjusting to different club environments, and the importance of understanding member profiles. The episode also touches on merchandise selection, consulting in the golf industry, and the rise of pickleball. Emily provides valuable advice for aspiring professionals, emphasizing problem anticipation and member engagement.

00:00 Introduction to the GBN University Podcast

00:35 Taylor Ramiz's Journey into the Golf Industry

02:24 From Membership Services to Golf Enthusiast

04:25 Welcoming Emily Gifford: Director of Retail at Boca West

04:46 Emily Gifford's Path to Retail Management

07:32 Transitioning from Traditional to Modern Golf Shops

12:37 Managing Multiple Retail Outlets at Boca West

15:57 The Rise of Pickleball and Its Impact on Retail

20:54 Adapting to Seasonal Buying Patterns

26:00 Gathering Member Feedback

28:23 VIP Member Program

30:37 Consulting in the Golf Industry

32:30 Handling Sales Reps and Vendor Relationships

42:38 Exploring New Brands and Merchandise

49:13 Final Thoughts and Advice

GBN is the leading private network for today's most successful PGA Professionals. Exclusive events at premier facilities, vendor partnerships to grow your business, education to increase your knowledge, and access to the top Professionals in the industry are just some of what membership in Golf Business Network will get you. Go to www.golfbusinessnetwork.com to find out more and become a member.