The Fueling Station
With a combined over 50 years of experience in the petroleum industry, hosts Ed Kammerer and Jonathan Stong discuss their journeys through the field, the latest fueling technologies, industry trade shows, and more. Welcome to The Fueling Station!
The Fueling Station
Episode 2: The Pros of Content – Using New Media to Attract New Customers
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OPW Retail Fueling
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Season 4
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Episode 2
The latest episode of The Fueling Station podcast, hosted live at WPMA EXPO 2025 by Ed Kammerer and Jonathan Stong – aka the “Pod-troleum Guys” – featured a visit from Darren Wight, Executive VP of Client Success for DeanHouston+, OPW’s marketing-communications partner. Darren touched on how the development of content and marketing programs for petroleum-equipment manufacturers remains important in building a loyal and educated customer base, but highlighted how the growth of new media – YouTube, TikTok, Facebook, LinkedIn, etc. – is prompting manufacturers to take a fresh look at their marketing programs as younger social-media savvy people enter the petroleum industry.