Batteries Demystified by Ramesh Natarajan

Take Your Negotiation To The Next Level - In Conversation With A Reputed Business Coach Mr. Biman Gandhi

Ramesh Natarajan

The lead-acid battery industry is going through turbulent times.

  • Battery manufacturers have to contend with new battery chemistries entering the market.
  • Lithium-ion batteries are taking away certain applications that were the preserve of lead-acid batteries.
  • The battery manufacturers are competing with each other and getting into a price war - with many manufacturers shutting down shop.
  • The customers have become more demanding.
  • Manufacturers with deep pockets and good negotiation skills are surviving.

All battery manufacturers must sharpen their negotiation skills to remain in business. How to do it, is the question.

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