Episode: 02 - Ken Getz’s Data-Driven Approach to Patient Engagement
May 03, 2022Season 1Episode 2
Clinical Research News
Ken Getz and Clinical Research News Senior Science Writer, Deborah Borfitz, explore patient engagement. Getz, Executive Director & Research Professor at the Tufts Center for the Study of Drug Development (CSDD), shares what research has revealed about patient engagement efforts, where we’re stuck in a rut, a crucial misalignment in the industry’s view of patient engagement, and what clinical research participants actually want.