Unfiltered Sessions
Unfiltered Sessions Podcast
Raw. Real. Unfiltered.
Building a business isn’t just about numbers and strategy—it’s about long hours, sacrifices, and the relentless pursuit of something bigger than yourself. Unfiltered Sessions is where we strip away the fluff and talk about what it really takes to scale a business, balance life, and delegate like a pro.
From personal updates on the journey of growing my own business to candid conversations with entrepreneurs and industry experts, this podcast is about the real stories behind success—the struggles, the wins, and the lessons learned along the way.
If you're a business owner trying to do it all, wondering how to scale without burning out, or just looking for honest conversations about life and entrepreneurship, you're in the right place.
No filters. No sugarcoating. Just the truth about business, life, and the power of delegation.
Unfiltered Sessions
Perfecting Your Videography and New-age Marketing Tactics as a Public Speaker with Alec Minkoff
Video is the wave of the future. Not only is it a great way to share your message, but it's also a great way to grab people's attention and convert them into potential customers. However, creating good videos takes time and effort. You have to go through the painstaking process of optimizing them for search engines to ensure potential audiences find them. But is there a way to effectively create short videos that stir engagement, beat the algorithms, and bring public speaking audiences to their feet? Join this conversation with Alec Minkoff, who has immersed his entire life in videography and digital marketing.
Alec Minkoff is a videographer, social media strategist, and reel maker. He helps businesses find their ideal clients and optimize areas of Digital Marketing, Client Retention, Business Development, Marketing Strategy, Social Media Growth, and Content Creation, specifically focused on videography and new-age marketing tactics. Know more about how to do videos on camera and behind the cameras because Alec will tell us about those wonderful algorithms that we all hate but we need to love them.
Let’s jump in!
Key Highlights
[00:01] Episode intro and a quick bio of the guest; Alec Minkoff
[00:47] Know more about Alec
[02:45] A bit about the service that Alec offers
[06:27] Alec’s tips on how to make your 30-second video packed with quality
[09:07] Why more than one hook is needed to capture the attention of viewers
[11:01] A practical example of how you would create a winning short video
[15:44] The work of algorithms in pushing content to more people
[23:37] Meaning of ‘click-through rate’ in YouTube
[25:24] Do you need subtitles for your videos?
[29:21] Effect of adding ‘trendy’ music in your video background
[32:58] The one message that Alec would share for the rest of his life
[34:18] How to reach out and connect with Alec Minkoff
Notable Quotes
- Social media is an entrepreneur's most important marketing asset – Alec Minkoff.
- With social media videos, too much education will turn off the viewer. They need a good blend of education and entertainment. – Alec Minkoff.
- One of the most important factors in a video is watch time and the ability to pull them up to the end. – Alec Minkoff.
- According to the social media algorithm, the watch time of a video is an indicator of value. – Alec Minkoff.
- Most people just don’t know what to do with content. They watch them, but they will scroll over to the next video if you do not tell them what to do. – Alec Minkoff
Let’s Connect
Alec Minkoff
Website: https://ig.easybuttonmarketing.com/alec
LinkedIn: https://www.linkedin.com/in/alecminkoff/
Instagram: https://www.instagram.com/alecmin/
Philip Sessions
Instagram: https://www.instagram.com/iamphilipsessions/?hl=en
TikTok: https://www.tiktok.com/@philipsessions
LinkedIn: https://www.linkedin.com/in/philip-sessions-b2986563/
Facebook: https://www.facebook.com
