Is Your Website Communicating The Right Message? with Lewis Vandervalk

In this episode, we’re joined by Lewis Vandervalk, the owner of Blue Crocus Solutions - a full-service Digital Marketing agency. Lewis focuses on the trade industry and partners with our clients to drive better business strategies that result in business growth by utilizing the most current SEO, Lead generation, web design, and business optimization strategies to scale.

Lewis is also a husband, father, and author of a kid’s book, Blue Collar ABC. His passion and focus with Blue Crocus Solutions are to provide you with the best service and experience possible while delivering the most effective strategies to take your business to the next level. 

What is really intriguing about Lewis is his choice of the Crocus as the face of their brand to reflect their mission and herald new life, strength, and resilience. He is very focused and intentional about helping people in the trade industry attract and connect with their target market.

Key Highlights
[01:03] Lewis’s background and personal info

[04:25] How Lewis lost his job and later built his business

[12:09] What inspired Lewis to start Blue Crocus ABC 

[14:19] Great tactics to communicate what you do as a business

[18:31] Chat GTP and how Google SEO is catching up with AI 

[20:57] Using AI as a prompt and not as a replacement for human creativity 

[22:43] Human touch and how you can integrate it into your website

[24:08] Practices to help us be more human and communicate better 

[26:32] Achieving a good blend of video and pictures for SEO

[27:37] Backend SEO practices that can help you rank 

[30:46] Going local Vs. national or international 

[34:00] How Lewis got through the fear of public speaking 

[37:19] How videos can turn you into an evergreen resource 

[39:31] How to reach out and connect to Lewis 

[40:13] One message Lewis would share for the rest of his life

Notable Quotes

• Communicating what you do in your business is twofold, you want to tell Google what you do, and you want to tell people what you do; the blend of these two things is where the magic happens.
• Don’t get the whole article written by Chat GPT because Google will see it, which will not help you in the long run for SEO.
• Using AI as a prompt can help break the writer's block that some people run into, but nothing will replace good human creativity in writing; the skills to write, speak and communicate will always be on demand.

Resources 
Books 

Blue Collar ABC by Lewis Vandervalk: https://www.amazon.com/Blue-Collar-ABC-Construction-Occasion/dp/B0BQ9NTQBF/ref=sr_

Go-Giver By Bob and John: https://www.amazon.com/Go-Giver-Expanded-Little-Powerful-Business/dp/1591848288

Lewis Vandervalk
Website: https://www.lewisvandervalk.com/
Facebook: https://www.facebook.com/Ljo123

Philip
Linkedin: https://www.linkedin.com/in/philip-sessions-b2986563/
Facebook: https://www.facebook.com/therealphilipsessions