Dean Mercado—founder and CEO of Online Marketing Muscle—joins the podcast to discuss what it takes to run a small business. In the episode, he talks about his entrepreneurial journey and how he became successful. Dean shares his mission of getting in front of 1 million entrepreneurs.
Gain valuable insights on how to focus on what’s important to you and your business, and the importance of having a unique marketing strategy. Dean puts emphasis on the power of listening, social validation, and the significance of people in business. Hear why being strategic is more important than being tactical, and how communication plays a vital role in any industry.
Whether you’re an experienced entrepreneur or starting out, you’ll gain valuable insights from Dean’s advice. This episode is packed with actionable tips to help you grow your business and take it to the next level!
Key Highlights
[01:28] Dean’s background and personal info
[03:40] Creating Online Marketing Muscle—what led Dean to it
[06:49] The mission to reverse the effect of the past three years
[12:02] How younger and upcoming generation of entrepreneurs navigate the social media hype and stay focused on themselves
[19:52] How to get around the right people to add value for the right reasons
[26:24] The importance of third-party validation to get more results
[28:52] Being strategic VS being tactical
[32:13] Identifying your business' unique marketing recipe
[38:15] Understanding where you are in your journey can increase your success
[44:20] The paradigm shift—trade value instead of time for money
[50:45] One message Dean would share for the rest of his life
[53:25] How to reach out and connect to Dean
Notable Quotes
Resources
Books
The MINDstretch by Dean Mercado: https://a.co/d/bmTebnn
Dean Mercado
Website: https://deanmercado.com/ | https://onlinemarketingmuscle.com/
LinkedIn: https://www.linkedin.com/in/deanmercado/
Philip
Instagram: https://www.instagram.com/iamphilipsessions/?hl=en
TikTok: https://www.tiktok.com/@philipsessions
Linkedin: https://www.linkedin.com/i