Getting the Right People: Strategies for Small Business Owners with Dean Mercado

Dean Mercado—founder and CEO of Online Marketing Muscle—joins the podcast to discuss what it takes to run a small business. In the episode, he talks about his entrepreneurial journey and how he became successful. Dean shares his mission of getting in front of 1 million entrepreneurs.
Gain valuable insights on how to focus on what’s important to you and your business, and the importance of having a unique marketing strategy. Dean puts emphasis on the power of listening, social validation, and the significance of people in business. Hear why being strategic is more important than being tactical, and how communication plays a vital role in any industry.
Whether you’re an experienced entrepreneur or starting out, you’ll gain valuable insights from Dean’s advice. This episode is packed with actionable tips to help you grow your business and take it to the next level!

Key Highlights
[01:28] Dean’s background and personal info
[03:40] Creating Online Marketing Muscle—what led Dean to it
[06:49] The mission to reverse the effect of the past three years
[12:02] How younger and upcoming generation of entrepreneurs navigate the social media hype and stay focused on themselves
[19:52] How to get around the right people to add value for the right reasons
[26:24] The importance of third-party validation to get more results
[28:52] Being strategic VS being tactical
[32:13] Identifying your business' unique marketing recipe
[38:15] Understanding where you are in your journey can increase your success
[44:20] The paradigm shift—trade value instead of time for money
[50:45] One message Dean would share for the rest of his life
[53:25] How to reach out and connect to Dean

Notable Quotes

• Be leery of the hype that's out there... At the end of the day, it's not how much you make, it's how much you keep. – [13:20]
• All I care is about: “Am I making what I need? Am I creating what I want—what makes me happy? Am I helping people in the process? Are people getting value in what I'm bringing?” How much is enough for you? – [18:38]
• Everything is a choice. And it's your choice. You choose what you want. You choose what you're gonna go after. You choose what makes sense for you to invest in. – [20:35]
• Learn to give. Give up yourself. Give up your time. Give up your expertise.  And what's gonna happen? People are going to start getting attracted to you. Like a moth to a light. – [22:23]
• Everything in business happens with people. Learning how to relate to people is where the money's made. – [23:55]
• Stop the clutter. You need to focus on "The fewer, better." It's not about doing a million things all half-assed. It's about doing less things more powerfully, more impactful. – [30:44]
• Stop being tactical and start being strategic. – [31:28]
• When you're tactical, you tend to do the busy work. When you're strategic, you tend to get business. Right business with the right people. – [41:56]
• When we are around and we are servicing the right people, they don't care how long it took. They're not in that “trade time for money” paradigm. They're in trading value for money. – [45:07]
• If you learn how to communicate effectively, succinctly, powerfully... You're gonna see results in everything you do that are exponential to what you are getting today. – [51:50]

Resources

Books
The MINDstretch by Dean Mercado: https://a.co/d/bmTebnn 

Dean Mercado
Website: https://deanmercado.com/ | https://onlinemarketingmuscle.com/ 
LinkedIn: https://www.linkedin.com/in/deanmercado/ 

Philip
Instagram: https://www.instagram.com/iamphilipsessions/?hl=en
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Linkedin: https://www.linkedin.com/in/p