Getting new clients is important, but so is making sure you’re spending your time, money and energy on the marketing activities and admin tasks that create the most return for your business.
Today, Tracy and Debra talk about the metrics that have helped them make critical decisions in their businesses. Do you know what percentage of your consult calls are converting to paying clients? Do you know which marketing channels or activities are generating the most leads for you? What portion of your business is referrals from satisfied clients?
The time you spend on creating posts or interacting on social media, attending networking meetings, writing emails or blog posts, conducting or following up on consults...is time you could be spending somewhere else. Smart business owners constantly assess whether they're focusing their time on the right activities.
In any business, efficiency is key and coaching is no different. Tracking your KPI's (Key Performance Indicators) as part of your monthly routine can point you to the places that are giving you the most bang for your buck (or time).
You can learn more about DCA™ or find out about any of the classes or events mentioned in this episode at the links below: