What's a divorce coach? How you answer that question is important for 2 reasons. It's an opportunity to advocate for the profession and you have the chance to do some grassroots marketing. In today's episode, Tracy and Debra dive into the specifics of how you can answer this in a concise and impactful way.
Professional divorce coaches work with clients along a big continuum and provide so many benefits, it might feel hard to answer this question without rambling on and on. But remember, the person on the receiving end probably doesn't want to drink from a firehose. Give them a 15 second elevator pitch version - an appetizer so to speak - and then see if they ask for more.
Debra offers a template you can use to craft your own elevator pitch. You may want to create a few different versions depending on whether you are talking with an attorney, a soccer mom, or a local businessperson. Speaking with targeted language will help your listener connect and get your message heard.
The first 15 seconds of your answer to the question "what's a divorce coach?" are critical to advocating for the profession and planting the seed for future sales. Be intentional about what you say and how you say it.
You can learn more about DCA™ or find out about any of the classes or events mentioned in this episode at the links below: