Spill the biz
Candid chats with the entrepreneurs and owners behind the world's most impressive franchise brands.
Spill the biz
Shaking up an iconic brand: how Jim's went viral
•
Sarah Stowe from Inside Franchise Business
•
Season 3
•
Episode 4
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
How did a former law student take a staid but iconic brand like Jim’s and make it a social media phenomenon? In this podcast Joel Kleber reveals the content strategy that not only brought the Jim’s Group TikTok success but won him the top spot in this year’s Top 30 Franchise Executives listing.
