Spill the biz
Candid chats with the entrepreneurs and owners behind the world's most impressive franchise brands.
Spill the biz
Champions of wellbeing: how City Cave is growing its brand
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Sarah Stowe from Inside Franchise Business
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Season 3
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Episode 5
Flotation proved a catalyst for former tradie and City Cave co-founder Jeremy Hassell who found the water treatment significantly improved his wellbeing. Today the City Cave business is a confident player in the $164.4 billion Aussie wellness market. It has taken the east coast of Australia by storm, has more than 70 centres, and has dipped its toes into the US market.
