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Couchonomics with Arjun
Decoding the New World Order of Finance - Unfiltered, global, weekly
As tectonic shifts reshape the financial world, Couchonomics continues to explore the trends transforming commerce, capital, and culture. This season, we expand our lens - building on our deep focus in the MENA region while bringing in voices, stories, and innovations from around the globe.
Why? Because the future of finance is no longer regional - it’s interconnected.
Whether it’s AI in Asia, tokenization in Europe, or fintech policy experiments in Africa, today’s financial shifts cross borders, industries, and disciplines.
Whether you’re in the industry or just fintech-curious, tune in weekly as we decode the big moves, bold ideas, and brilliant minds shaping tomorrow’s economy.
Episodes drop weekly. Arabic subtitles available on YouTube: youtube.com/@couchonomicswitharjunsingh438
Learn more: www.couchonomics.com
Season 4 supported by:
Adyen | Mastercard | SC Ventures | Thunes | Hala | e& | Digit 9
About the host:
Arjun's expertise covers a broad range of areas including Fintech, Payments, Digital Assets, Embedded Finance, Application of Emerging Technologies, and the Emergence of New Business Models within the Financial Services Sector in the MEA region and globally.
Arjun is deeply engaged in the Tech Start-Up ecosystem. He serves as a passive investor, advisory board member, and a notable commentator on the rapidly evolving scene.
In recognition of his impactful contributions, Arjun was honored as a Top Voice of the region by LinkedIn in 2020.
Learn more at www.couchonomics.com.
Couchonomics with Arjun
Latin America’s Fintech Giant: The Rise of PicPay with 60M Users
Episode 150 of Couchonomics with Arjun is here — and it’s a milestone.
For the very first time, we go to Latin America. My guest: Eduardo Chedid, CEO of PicPay — Brazil’s biggest super app and one of the fastest-scaling fintechs in the world.
With 60M+ customers, $1B+ in revenues, profits up 7× YoY, and 4,500 employees, PicPay is rewriting the rules of digital banking in one of the most competitive markets on earth.
We cover:
- Brazil’s fintech revolution and the role of regulation
- How PicPay scaled from wallet → super app → full-service bank
- Why AI and open finance are core to growth
- The future of tokenized money and cross-border payments
This isn’t just a Brazil story — it’s a blueprint for the future of finance.
Couchonomics with Arjun Season 04 is brought to you by our partners:
Adyen https://www.adyen.com/
Thunes https://thunes.com/
Mastercard https://mastercard.com/
E& https://www.eand.com/
Digit9 https://www.digitnine.com/
SC Ventures https://scventures.io/
Hala https://hala.com/
Chapters:
00:00 Episode Highlights
01:11 Welcoming Eduardo Chedd
03:29 Brazilian FinTech Landscape
11:22 PicPay's Growth and Strategy
23:52 AI Integration and Innovations
28:25 Organizational Structure and Product Velocity
29:23 Ownership and Cross-Functional Integration
31:13 Driving Governance and Agile Practices
32:36 The Role of Data in Financial Services
36:55 The Evolution and Importance of Digital Wallets
38:46 Tokenized Money and Future Trends
41:59 Competition and Market Focus
45:21 Global Insights and Future Plans
50:44 Conclusion and Final Thoughts
Our website 👉 https://bit.ly/3jk7UH0
Find us on our social media platforms:
- Arjun's LinkedIn https://www.linkedin.com/in/arjunvirsingh/
- CCN LinkedIn https://www.linkedin.com/showcase/couchonomics-with-arjun-singh/
- Instagram https://www.instagram.com/couchonomics/
- Twitter https://twitter.com/Arjun_Vir_Singh?s=20
- TikTok https://www.tiktok.com/@couchonomics
Subscribe to Arjun's LinkedIn newsletter, Couchonomics Crunch: https://bit.ly/3WI4A6E
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