Couchonomics with Arjun
Decoding the New World Order of Finance - Unfiltered, global, weekly
As tectonic shifts reshape the financial world, Couchonomics continues to explore the trends transforming commerce, capital, and culture. This season, we expand our lens - building on our deep focus in the MENA region while bringing in voices, stories, and innovations from around the globe.
Why? Because the future of finance is no longer regional - it’s interconnected.
Whether it’s AI in Asia, tokenization in Europe, or fintech policy experiments in Africa, today’s financial shifts cross borders, industries, and disciplines.
Whether you’re in the industry or just fintech-curious, tune in weekly as we decode the big moves, bold ideas, and brilliant minds shaping tomorrow’s economy.
Episodes drop weekly. Arabic subtitles available on YouTube: youtube.com/@couchonomicswitharjunsingh438
Learn more: www.couchonomics.com
Season 4 supported by:
Adyen | Mastercard | SC Ventures | Thunes | Hala | e& | Digit 9
About the host:
Arjun's expertise covers a broad range of areas including Fintech, Payments, Digital Assets, Embedded Finance, Application of Emerging Technologies, and the Emergence of New Business Models within the Financial Services Sector in the MEA region and globally.
Arjun is deeply engaged in the Tech Start-Up ecosystem. He serves as a passive investor, advisory board member, and a notable commentator on the rapidly evolving scene.
In recognition of his impactful contributions, Arjun was honored as a Top Voice of the region by LinkedIn in 2020.
Learn more at www.couchonomics.com.
Couchonomics with Arjun
Why Japan’s Payments Are About to Change Fast
Japan is often seen as a “mature” financial market.
But the real story is in what’s quietly shifting underneath.
In this episode of Couchonomics with Arjun, Arjun is joined from Tokyo by Pieter Franken (Co-Founder & CEO at GFTN Japan) to unpack what’s actually changing in Japan’s fintech and digital assets landscape and what it means for founders, investors, and global players looking at the Japan opportunity.
They go deep on stablecoins and why Japan may be ahead on regulation, the upcoming move to classify crypto and digital assets as financial instruments, and why payments remain fragmented despite Japan’s innovation legacy. The conversation also explores what could unlock faster adoption (from interoperability to cost structures), how Japan’s national digital ID rollout could become a foundational layer, and why Japan–MENA collaboration is still early but strategically important.
🎙️ In this episode:
• What’s really changed in Japan fintech over the last 12 months
• Stablecoins in Japan: regulation, launches, and why it matters now
• The big shift: crypto moving from “non-financial” to “financial instrument”
• Why Japan’s payments ecosystem is still fragmented (and what could fix it)
• Open banking, consumer adoption, and the cost problem for merchants
• The digital ID layer Japan is finally accelerating (MyNumber)
• Japan–MENA corridors: where collaboration is real vs. where it’s early
• What to expect at GFTN Forum Japan 2026: AI, tokenization, and cross-border corridors
👉 Watch the full conversation to understand what’s brewing in Japan, why regulation is setting up the next phase of digital assets and payments, and where the real opportunities could emerge next.
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Newsletter → https://bit.ly/3WI4A6E
CHAPTERS
00:00 Japan fintech beyond the stereotypes
01:05 Who Peter Franken is + what GFTN Japan does
02:20 What shifted in Japan over the last 12 months
03:10 Stablecoins: why Japan is moving early
05:00 Crypto reclassification: what changes when it becomes a financial instrument
08:10 Open banking reality check + what’s still missing
10:10 Cash vs digital payments: Tokyo vs the rest of Japan
12:20 Interoperability problem: too many silos, too many rails
14:10 What could unlock faster adoption (cost, standards, stablecoins, points)
16:30 Digital ID (MyNumber) as Japan’s DPI foundation
22:10 Japan–MENA corridor: what’s real today, what could grow next
28:40 What to expect at GFTN Forum Japan 2026 (AI, tokenization, corridors)
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- Twitter https://twitter.com/Arjun_Vir_Singh?s=20
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