Design a Business That Fits Your Life. (Not the Other Way Around) | #234

Second Act Success: Business Tips & Career Change Advice for Women

Second Act Success: Business Tips & Career Change Advice for Women
Design a Business That Fits Your Life. (Not the Other Way Around) | #234
Jan 22, 2026 Season 1 Episode 234
Shannon Russell | Business Coach for Women, Consultant, and Author of Start Your Second Act

Too many women leave corporate jobs or start businesses for freedom, only to recreate the same burnout in a different form.

In this episode of the Second Act Success Podcast, business coach and former TV producer Shannon Russell shares how to design a business that truly fits your life. Not one you have to squeeze your life into.

If you’re starting a business, scaling an existing one, or feeling overwhelmed by hustle culture, this episode will help you flip the script and build a life-first business that supports your priorities, energy, and values.

You’ll learn how to stop building a business based on what should work and instead create a business model aligned with your schedule, family life, and long-term goals. From choosing the right business model to setting boundaries, systems, and workflows, this episode walks you through how to create freedom without burnout.

This episode is especially helpful for women in midlife who are:

  • Leaving a 9–5 job
  • Starting a second act career
  • Launching or scaling a business
  • Seeking flexibility, freedom, and fulfillment

Your business should support your life. Not consume it.


*Get the full show notes here!

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Subscribe now for actionable insights on how to shift your mindset, take control of your career, and build a thriving business.

Read the Second Act Blog for more advice and inspiration on creating your business. 


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