In this week’s episode, Jim and guest host Erica talk with Keith Wolf, director of digital strategy at Perficient, about how design relates to achieving specific digital strategy goals. How should a company bring fresh design into its organization? Can strategic design determine if a product succeeds or fails? Tune in to learn more about how to be intentional about aligning design with the rest of your organization’s digital strategy.

Connect with Keith Wolf, director of digital strategy.

Connect with our hosts Jim Hertzfeld, principal and chief strategist, and Erica Lee, director of digital strategy consulting.