Millie Winkelman's Journey To Delta Waterfowl

We sit down with Millie Winkleman from Delta Waterfowl and trace how she went from not growing up hunting to building a real career in the waterfowl conservation and outdoor marketing world. We get honest about what social media work actually requires, why culture and mentorship matter, and how the best hunting memories are usually about people. 
• Millie’s path from central Arkansas to Delta Waterfowl HQ and back to Stuttgart 
• Learning duck hunting in college and loving it on bad days 
• Early outdoor retail content work and why “humbling” jobs build real skill 
• What a social media coordinator does beyond posting 
• How Delta campaigns get shaped for different platforms 
• The hardest parts of social media work: always on trends, shifting algorithms, constant opinions 
• Why simple creative can beat saturated AI style flyers 
• Advice on authenticity, staying teachable, and not chasing approval 
• Favorite hunts, North Dakota spring wetlands, and why timber feels like home 
• Mentorship, navigating the industry as a woman, and why Delta’s university program hits home 

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Transcript

Cold Open And Welcome

SPEAKER_00 0:02

I've been southern. I've been hellbound riding on a bit constrained. Going too fast now, they are so down, standing in the pori.

SPEAKER_03 0:17

What's going on, guys? Tristan and Tony back with another episode of the One Hove Life Outdoor Podcast. Today we have Millie Winkleman on. She is the social media coordinator at Delta Waterfowl. Yes, yes. Okay, I just want to make sure I got that right. But uh Millie, thank you for joining us. We're excited to learn. Um, anytime we can have somebody from Delta on, we're huge supporters, and uh it's just cool hearing all the stuff that goes on behind the scenes um, you know, at Delta Waterfowl. So thank you for joining us.

SPEAKER_01 0:43

Yeah, I'm excited to be here and thank you all for having me on. It means a lot to me. So excited for our conversation.

SPEAKER_03 0:49

Yeah, absolutely. Us too. So uh tell everybody that um you know has never heard you on a podcast or doesn't end familiar with following you on social media, tell everybody just a little bit about you know who you are, what you do, and kind of how you got to working with Delta.

Millie Discovers Duck Hunting

SPEAKER_01 1:05

Yeah, so that's a very there's a lot to unpack with that question. Um I'm only 25 years old, but I feel like I've lived a lot of different lives, and I'm I'm very grateful for it. But um grew up in central Arkansas, um, grew up in just kind of a normal family, um, did not grow up hunting, and that's a really big part of my story. Um, I didn't grow up in a family that hunts. Um my dad was actually a coach. So if you've been around a coach or coach's family, you know that's just that's pretty much all that life revolves around that. So that was kind of a big part of my life growing up. And parents were always busy working, so I never really got to do any of that kind of stuff. I loved being outside and wasn't afraid to get my hands dirty, but I didn't really start getting into duck hunting until college. Um, I went to Arkansas State and I majored in communications. So um my sophomore year of college, that's when I probably started getting into duck hunting. I had some friends who invited me. Um and I really just I went once and and I was pretty much hooked after that. I I loved being there. And it one thing for me is I knew I loved it because I would we'd have some really great days in the woods, and then we've had some really terrible ones. And I look back on those days now. I've been doing this for about five and a half years now, but I look back on those days and and I I loved it on the bad days just as much as I did uh the great days where the ducks were just piling in. So um yeah, so started hunting in college and then in terms of social media, um when I was in college, um when I started hunting, and then um there was a job that came up for a social media content creator for a hunting store um in northeast Arkansas. So that was right around the time where I had just started hunting and I thought, well, this is the perfect opportunity. I had always loved social media, I was just new to hunting, but um the opportunity came up and I applied for the job and I got it. So while I was in school, um I was already doing social media um in the outdoor space. Um, but it was a it was a humbling job at first. Um I did social media for them and then I also I worked on the retail side of things for a little bit. So I remember um, you know, I remember making TikToks and doing all those things. And then I also, you know, at the same time I was working in retail. So they were giving me stacks of, you know, 400, 500 shirts, and I was on my feet all day, folding t-shirts. So um that's a big part of my story, and and that's where I got my start. So um, yeah, so I did that for about two years. Um,

Building Skills Through Early Jobs

SPEAKER_01 3:45

and then my senior year of college rolled around, and um, it's obviously time to start looking for jobs. And um, I had two job opportunities at the time. Um, one of those opportunities, um, it was a bigger move for me. I would have had to move to Nashville, and that job would have been in the outdoor industry. Um, it wasn't necessarily a marketing or social media job, but but I felt like if I took that opportunity, then it's a just a good way to get my foot in the door. Um, and then I had another job locally. It was a social media job, which is the job they ended up taking. I actually did right out of college, I had the job before I even graduated, but I did social media for um a John Deere dealership, actually, one of the biggest in Arkansas. So yeah, um, I did that for a little bit over a year, and and that was a great job. And um, you know, obviously I I wasn't I wasn't super passionate about tractors and agriculture, but um I feel like agriculture and hunting, there's a lot of connections there in those in those industries. So it was it, I still felt even though in my heart I felt like you know, I still wanted to work in the outdoor industry eventually, like this was a great place to start. And it was probably a safer option for me at the time. So did that for a year. Um I think I did the social media, the the dealership I worked for, um, they had about probably 35, 36 stores at the time. So very big company. So I I managed the social media pages. Um, I did ads for um local magazines, I did photography, um, just kind of a jack of all trades um at that job. So um I did that for a year and we were also partners with they still are the um equipment partner for Arkansas Game and Fish. So I still got to do things with them at times. We do photo shoots and video shoots and things like that. So I so I enjoyed working closely um with them. But about a little over a year into that job, I I felt like um it was it was time for me to grow. Um, you know, I and I had always known about Delta. I heard about Delta for the first time in 2021 um at their expo in Little Rock, and and I remember just loving it. And I loved the people um that I talked to there that worked for Delta, they were just all so passionate and it really seemed like they loved what they did. So in the back of my mind, even though I had a different job, I they were they were an organization that I was a huge fan of. And so um about a little over a year into that job that I was at um with John Deere, the job with Delta came up. Um and I felt like I was in a place, and a big part of my career was during that time period, I I was starting to feel uncomfortable where I was at. And I think a big part of it is you have to decide like, am I feeling uncomfortable where I'm at because like I'm being impatient, or am I feeling uncomfortable because it's time for me to grow in my career? And so I had to, you know, use my discernment to decide should I stay here or should I, you know, try and go for this job. So I I applied for the job. Um, and honestly, I I really didn't expect to hear back, but I heard back from them and had a couple interviews, and it's so funny because after every interview, I was like, they're not gonna pick me. Like they'll find someone better. Like, you know, we just I just kind of had some doubts, but I kept hearing back and hearing back, and um eventually they they asked me to come up to Bismarck, North Dakota, which is where their headquarters are, um, because the job was gonna be up there, so I was gonna have to, I was gonna have to move from Northeast Arkansas to to Bismarck, and so I went up there um and they offered me the job, and so I've been with them ever since. Um,

Taking The Leap To Delta

SPEAKER_01 7:34

that was a really big move for me, but that's that's kind of a little bit about me, and it's kind of how I got to where I'm at.

SPEAKER_03 7:40

No, that's super cool, and you're right. I mean, there's definitely a lot to unpack there, and I want to kind of go back on some of that stuff because I find it super interesting, like hearing so for example, like our buddy um Donnie, who's the marketing director over at Frog Talks, yeah, he um kind of has a similar story about like when he was kind of going through college or you know, kind of in high school and stuff like not exactly, but he would do stuff like be the captain of a bass fishing team or whatever it might be, and hearing you talk about working with the local like um the local retail store doing their social media, like how much do you um accredit, like because I I don't know, and Phil is saying, like, I don't know how big of a role like communications plays in things, but do you think like that I guess I guess the question I'm trying to ask is like how big of a role do you think just kind of doing those um social media stuff before you kind of applied to like John Deere and Delta, like played a role in like getting those jobs?

SPEAKER_01 8:36

I think that that was it, it was it's an very important part of my career. Um, it might not have seemed like it at the time, but I'll be honest with you, I was I was a way better worker. I'm way more hands-on. So when it came to like, you know, coming I I learned a lot at school, but I learned more being at that job. Um and not even just the things that I learned social media-wise and design-wise. I mean, when it was duck season, that place was flooded with duck hunters. So I was constantly talking to hunters, and you kind of get to know those people, which is an important part of working in the industry, is is knowing knowing the average duck hunter. And so that that played a big role in it too. But but I would definitely say that getting started early, and obviously, you know, I sacrificed a lot of things. I was I was even in a sorority for like two years and I ended up dropping it because I I knew what I wanted and I knew what I I I knew I wanted to work in social media and be in the outdoor industry, and so I just worked and kept pushing forward. And yeah, so I I would definitely say that that trying to get a head start really, really helped me out.

SPEAKER_03 9:39

Nice. Yeah, I I think um I always like to take the angle on the podcast. Like if anybody's kind of you know a few years behind like where you are now and they're kind of looking to want to get in the outdoor industry, like that's kind of why I'm always curious to know, like, if somebody's listened to this and has that dream, like what are some ways they can set themselves up to be but you know, obviously a lot of it's timing and just kind of who you know, and but you know, you can do things to hopefully give yourself a little bit of uh advantage, you know, when right timing comes. Um I'm pretty sure we know I'm I you don't have to say it just in case you know you don't want to or whatever, but pretty sure we know the store you're talking about because we spend a lot of time in northeast Arkansas. Um you know where cash is?

SPEAKER_01 10:20

Yes, I do.

SPEAKER_03 10:21

Yeah, we're in cash like a lot. Yep, yep. Yep, so not too much.

SPEAKER_01 10:26

Not a lot going on over there.

SPEAKER_03 10:28

No, Jordan's Jordan's gas station is about it in Duck Hunter. Yep. Uh that's funny. Yep.

SPEAKER_01 10:34

I worked for I worked for Greenway Equipment right there in in in Wiener, Arkansas. So yeah, okay, yeah. Right out of college, I was I was living in Jonesboro, and for a little bit over a year, I was driving every single day down there to Wiener to work, and and I would get lunch at the Jordan's gas station quite often. So another one of my humbling stories, but I learned a lot at that job and I wouldn't be who I am without it.

SPEAKER_04 10:56

So so you I get so you did did you have to put on your like the application or your resume, be like expert uh crunchy or what's it called?

SPEAKER_03 11:06

Uh yeah, the crispy crunchy crunchy chicken.

SPEAKER_04 11:10

I should have.

SPEAKER_01 11:12

I think they have the Hunts Brothers pizza there too. Oh yeah, or that might have been the one across the street, but that was that was a go-to for me a lot of days. So or the Dollar General out there, yeah.

SPEAKER_03 11:23

Oh yeah. It's so funny, like uh going out there when it's not hunting season. Because one of our buddies owns a uh outfit uh outfitter out there, Delta Thunder Outfitters, and he um we'll go out there and go fishing or whatever sometimes in the spring or whatever it might be. And going to that gas station when it's not duck season is so weird because you're just so used to like a line out the door for you know biscuits or whatever.

SPEAKER_02 11:46

Yeah, yeah. Yep, yep.

SPEAKER_03 11:48

Um, you

Day To Day Social Media Work

SPEAKER_03 11:49

know, so kind of going back into like the social media journey and all that, you know, I I'd love to hear just kind of like what a day in the life is like for somebody who's like when you hear social media um coordinator at Delta, like what what does that entail?

SPEAKER_01 12:03

Yeah. Um honestly for me every day is different. And I think that's why I like it so much. I think you no day is the same. Um a lot of days on a weekly basis. Um I'm I'm in a lot of meetings. There's a lot obviously a lot of planning that goes into, you know, campaigns, you know, like our expo, there's a lot of planning that goes into that for social media stuff. So it looks different. Um, no two days are exactly the same. Um some days I'll spend all day in in meetings, and then some days I'll just spend, you know, looking for content, you know, what's what's good for this time of year, this month, or you know, what are our chapters doing, you know, just kind of scrolling and looking for that inspiration. So, so no day is no day is the same. Um, there's been a couple times at my job with Delta where I've been out in the field, you know, hunting, getting content, and then, you know, or I'm, you know, on my laptop all day or scrolling. So every day is different, and I think that's what I love about it, honestly.

SPEAKER_03 13:04

Yeah, no, I'd imagine. And now, are you going out on a lot of these like uh just initiatives or campaigns or whatever to get the content, or do you kind of like coordinate hiring different people to do different things, or how's that work?

SPEAKER_01 13:15

So we have we have a full-time videographer and photographer. We've got two guys that do that, so that's not the not a large part of my job, but I'm actually I was in Bismarck, um, and this is another part of my story, but I was in Bismarck for a little bit over a year, and um I had the privilege to be able to move back to Arkansas um about three months ago and start working remotely. So I actually live in Stuttgart um now. And so if there's ever a content need down here, um I I'm probably gonna be the person to do that. So nice. Um there's a couple times during duck season where I had to go out and get content with some of our directors or you know, with a local group or something like that. So it really just really just depends. But it's very it's a good thing that I'm down here. Um, I'd like to think.

SPEAKER_03 14:01

So yeah, it's a good centrally located spot in the state and you kind of cover a lot of ground.

SPEAKER_04 14:06

Um, questions for you, and and and I don't know if this crosses over the same path, but like so let's just take like a a standard, like um say a company that's not in the outdoor industry, right? Like um, your server space company or whatever it is, right? You're gonna have a marketing team, right? And so you've got uh outside of just the regular managing of the social media, there's campaigns that happen and and initiatives, and you know, the the Delta Waterfowl uh expo coming up, you know, whatever it experience the best of Florida's Forgotten Coast with Limston Outfitters, offering professionally guided fishing charters and coastal adventures.

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SPEAKER_03 14:49

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SPEAKER_04 15:54

There's more

Campaigns Algorithms And Confidence

SPEAKER_04 15:55

pieces to marketing than just the social media. Yeah, yeah. And I well, I know we're sitting here talking about like service lead social media, and I think that there she does way more than that. That's what I think. And and not to discredit that, because that is in itself. I mean, I can't, oh my gosh, man. We just created a community, and I just told everybody on there, I said, I'm doing the best I can at 54, man. I mean, I'm just I'm trying to get through it all. But like you've got to have your you have to have a lot of irons in the fire, I'm guessing.

SPEAKER_01 16:27

Yep. Yeah, I I do play a big role in a lot of our initiatives and campaigns. And we with those, like we have our Restoring our Refugees campaign um going on right now. That one's been uh we've been pushing that one for a while. It's just a big awareness campaign. Um, looking to just kind of bring awareness too. Restoring refuges in North America um that just maybe have been let go. And so we're just looking to bring awareness with that. And um with a lot of our campaigns or like whether, you know, fundraising campaign, whatever, like you you have to communicate it differently. So like how we talk about it in the magazine might be different from how we present it on socials. So I I take a lot of our like initiatives campaigns and and I and I take those and say, and people will come to me and say, we wanna we wanna push this, and then I'll kind of decide what the best way to do that is, whether it's paid ads or a short form video, which those do very well, or you know, photography, like a you know, a carousel where photography leads. So um I I pay I would like to think I play um a pretty big part in those.

SPEAKER_04 17:35

Yeah, yeah.

SPEAKER_03 17:36

What would you say is like um kind of like the most challenging thing that a lot of people wouldn't see? Because I think like the perception, which I'm sure it is a fun job, like but I know it like any job, like any there's gotta be challenging points, you know.

SPEAKER_04 17:49

Um well, especially with the at the way algorithms change so often. I mean, it's crazy.

SPEAKER_01 17:55

And I I love that you say that because uh one of the challenges is that it never stops, you know. It's it's 365 days a year. Um, and and I've gotten a lot better at it now, but if you if you you know, it can consume you if you let it, social media, like content creation, like it can be all you think about. It never stops, trends never stop, ideas never stop, and you have to keep up with that. And so there's definitely days where it completely consumes my my thoughts. So constantly coming up with ideas and just keeping things fresh is is one of the hardest parts. And then also um trusting your own expertise is a big thing too. You know, everyone, everyone, people I work with, you know, whoever our audience, they're gonna they're gonna think that a lot of times people will think they know best. You you you have to remind yourself, you have to have the confidence to remind yourself that you're you're in this position for a reason, um, because you're an expert. So, you know, that's not to say you don't want to take advice from other people or listen to what your audience is saying. Um, you obviously want to keep an open mind, but but trusting your expertise is a very crucial part of managing social media, I would say.

SPEAKER_03 19:09

Yeah. Well, I I would imagine because like social media is like such a low barrier of entry to like the average person, right? Like, I mean, anybody could start a brand or anybody can start a podcast or whatever it might be. So, like, I would imagine versus like not everybody can be a carpenter, or not everybody can be uh, you know, whatever it might be, car salesman, doesn't matter. But with this, I I could see opinions becoming so much easier because of how accessible social media is to everybody. I could see people be like, Well, why don't you try this? And you're like, Really? Like, I haven't thought of that.

SPEAKER_01 19:42

I hear people a lot of times they'll they'll start a sentence out and be like, I'm not trying to tell you how to do your job, but um, oh, here we go. So, you know, you you just listen and take some of it with a grain of salt, but at the end of the day, you gotta trust your gut and you gotta have the confidence. You know, you can't be a pushover, you know. You need to you need to listen to other people's ideas. Um, but yeah, you gotta trust your gut.

SPEAKER_04 20:05

One thing I always love about anytime we have somebody from Delta Waterfowl on, because it's always consistent, and so I'm brave enough to just throw it out there is that you I know just from our relationships and the people that we've had, you are so so so surrounded by winners. And I mean a company that's at the top that winning, and there's initiatives and things happen, and you guys do such a great job with that. Talk a little bit about the community of people that you work with and how that plays such a strong part into your role.

SPEAKER_01 20:40

Um, I just I love the people that I work with. And um, outside of work and at work, the people I work with, they make me a better person. Um it's my confidence has skyrocketed working for Delta Waterfowl. They that we hold each other to a very high standard. It is so, it's just so amazing. You know, obviously I work remotely now, but just being with people who are so inspired and so passionate, it really changes how you carry yourself, it changes how you do things. Um I wake up every single day grateful for the job that I have with Delta Waterfowl. So um just being around people with that kind of passion every single day, it it work makes work very enjoyable. Um, and it it creates an environment where you want to work hard and and you really want to do your part well and you want to contribute to the mission.

SPEAKER_04 21:34

So that's something like I I feel like, you know, just and I'm not trying to speak up know it all from being in business, but I'm just saying, you know, I've been in different sectors all my life and stuff, and it's it it never ceases to amaze me, you know, when I've had the opportunity to be in positions of of leadership and stuff like that, the the culture means everything. I mean, it it it really it means everything, you know and The fine line of that from a management and a leadership standpoint is you know you always gotta be careful of you know, hey, there's there's separation between personal life and and and work life, but it's the I think the leaders and and Delta Waterfowl's done a great job of it, is when you merge those two, right? And you're able to to keep that where HR's not wanting to punch you in the face. But that social peace, that camaraderie that is outside of when we got our our knee, we're knee deep in the mud, like really digging at something or working hard at something, it's just such an unspoken thing, I think. That is it's it's it's lost a lot of times in business. That that's what creates it's that success. You know, everybody wants to play every like for example, if you were gonna go somewhere and play softball or baseball or football, whatever, whatever sport it might be. If you're a winner, you want to be with winners, right? Yeah, and if and if you if you're a winner and you go up to an organization that is not, you you won't be there long. You know, and it that always surprises me the high percentage of companies that don't recognize that they just drive the numbers, do go through the KPIs, blah blah blah, you know, just just browbeating or whatever it might be, driving numbers. Um, it's way more than that. And I just I've always just been impressed with what Delta Waterfowl's done um from that standpoint.

SPEAKER_01 23:33

I I love that yeah, the culture is great, and the passion from everyone is just there, and just in my department specifically, and like the leadership, like they just such motivators, you know, every single day. Um it's just it's just it feels like a part of who I am. You know, I know you shouldn't, you know, make your job your life, but it doesn't feel like that to me. And I feel like it doesn't feel that way for a lot of people who work for Delta Waterfowl. It's just a part of who I am now, it's just a part of my life. I love talking about it, and you know, it just it's just blends so seamlessly into my life. So I love it.

Why Delta Culture Works

SPEAKER_03 24:10

No, that's that's awesome to hear, and um definitely a lot of respect. There's just so many, everybody that you run into that has even even down to like your local chapter president or whatever chairman, like just enthusiasm kind of all throughout, you know. Yeah, sure.

SPEAKER_04 24:25

No, I was just gonna say, I mean, think about how many times like we've we've all had jobs where you were just doing your job and you love your job. I mean, let's just say that you love your job, you love your role, you're doing that thing, you're grinding every day, you're out there working your butt off. But then maybe you're not so engaged that you understand the bigger picture of the company, right? Like, for example, if I was working for Microsoft and my job was to lead salespeople, for example, and we go out, we hit our numbers, all that stuff. At the end of the day, I'm not sitting at home going, Oh man, that latest release. Baby, was it good? Do you know what I mean? Like what the strong vision, right, would be of Microsoft. You're doing your part here, but what but when you are a part of like like Delta or a company where you like you say it's not supposed to be your life, right? But I believe that it's an easy segue whenever the core values of the company you work for is something that is your driving factor, right? They've done such a good job, or the industry or the piece, whatever it might be. I mean, in this case, it might be just be water fo putting more ducks over decoys, right? Um, whatever it might be. I think that's what's important whenever you get into a company is if that's a good checkup from the neck up. If you're ever sitting there going, is this where I'm supposed to be? Is this like they say if you love your job, you never work a day in your life, right? Well, if you if you find that segue where you are now believing in the core mission of that whatever you're doing, just like us, Tristan, what we do, right? We believe in what we're doing, that passion, the reason of why we do what we do, it changes everything. It it really does, it really does. And I I just think that Delta Waterfowl is I don't know, Stacy.

SPEAKER_03 26:28

Stacy's uh, I don't know if you met Stacy Whittam, she's the uh regional director for the I was just on a call with her earlier today, actually.

SPEAKER_01 26:34

Yes, she's great, she's so funny.

SPEAKER_03 26:37

Yeah, she is she is awesome. She um we got connected with her. I don't remember if I guess it was when we after we moved to Georgia, but um, you know, now you know we see her at our local events and stuff like that, and um she's got a one hub lap uh sticker on her laptop now.

SPEAKER_04 26:56

And she's got she's got uh one of Tristan's grandfathers, actually Tristan's grandfather's last painting that uh he's able to ever make. Um that was auctioned off there and we raised some good money for it. So yeah, that that's even more personal to us. So Delta, you've got us hooked.

SPEAKER_03 27:14

Yeah, she does it, she does an awesome job down here in Florida and Georgia. Um But I was gonna ask, you know, going back to like the and the weeds on the social media stuff, I get interested in that stuff just because like you're right, like it's consuming, and trying to like keep up with everything is definitely like a whirlwind, and I gotta like check out for like two weeks at a time sometimes, which I mean it would be hard to balance because obviously like when you're in it every day in your full-time job, like that'd be hard to balance. But um,

AI Flyers And Audience Fatigue

SPEAKER_03 27:44

obviously when you're when you're so like into something, there's things that you're passionate about, and where I'm going with all this is like AI has kind of shaken things up and made a lot of things super easy for people to do, um, especially when it comes to like graphic design and things like that. And I have a hunch just and that just because like obviously you take pride in what you do and you know doing the graphic design and um creating all the stuff with Delta, and I have a hunch, like me personally, the the epidemic of like AI flyers and stuff on social media right now absolutely drives me nuts because like I know just from my little stuff that I do, like I'm proud of something when I do it. Like, does that stuff drive you nuts? Like when you're like, man, I spend hours on stuff.

SPEAKER_01 28:32

I think um some days it does drive me nuts, but you know, like I said, I I do have to limit the amount of time that I spend on social media. Um, but yes, it it does, it does bother me slightly. I think that there's a lot of things that AI, you know, can do that's that's very helpful um that can really help you expedite things, you know, that maybe might take a long time. I use it for a number of things. But when it comes to design and flyers like that, you know, I even I saw one today when I was going to the grocery store. And um, I wouldn't say it drives me crazy, but if I could give advice to the people that are using those, um I think maybe in their minds and they might think that that's that's helping them just because they think it looks so much better. But because our social media feeds have become so saturated with those, so saturated with I AI, you know, flyers, graphics. I I mean, I at least for me when I see those, it could be the greatest event ever. But I'm actually probably more likely to scroll right past it because you know why? Because I'm tired of seeing it. Yeah. And so I think it, I think for the people using that, I think it's probably hurting more than helping. I think, you know, now, you know, it's funny because I think you could put the most basic flyer out there, but as long as it looks different from that, you know, like it's just like it's you they look they look similar in a lot of ways.

SPEAKER_03 29:56

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SPEAKER_01 30:37

Something, you know, even if it's just, you know, not as you know, crazy as that, those kinds of flyers, like I think I'd probably more likely to stop and look at it just because my eyes have gotten so used to um seeing those over-designed, you know, flyers. So I think something simple would probably perform better and even you could even shift away from the flyers and you know, maybe try some kind of short form video to promote the event that you're happening, like about to have. Like, you know, I just I think that it's I think that for businesses and brands, I think that it's probably hurting more than helping, in my opinion. But that might not be something that they realize. So Yeah.

SPEAKER_03 31:15

You know, do um kind of piggybacking off of that, like would you say, like, um, I don't know if you have a couple tips or or one good tip, or is there anything, uh bit of advice you'd give uh, you know, just in as a whole to anybody who's trying to build a presence with a whether it be a brand or their personal press uh presence on social media?

SPEAKER_01 31:34

Yeah,

Authentic Advice For Creators

SPEAKER_01 31:35

um I would just say um staying true to yourself and being authentic is like my number one thing. Um, you know, it's just like don't go don't go looking, you know, whether it's a brand um or your own personal platform, like don't go looking for an audience. Don't go looking for people. I think that you just be yourself, be authentic, and I think the right audience and the right people um will find you. Um, you know, just staying true to yourself. Um, that's what I would say. And another big piece of advice that I would give not only to outdoor creators, but anyone trying to get into the industry is like one thing I had to learn early on is that you can't, you know, chase your dreams and make everybody happy at the same time. Um obviously you don't want to be intentional and try and make people not like you, but um you're gonna have to set yourself apart a little bit and and not follow the crowd. Um I think if you want to be successful in this, in this industry, um, I think I think a lot of people think, you know, especially from the questions that I get, people, you know, they'll they'll say, How did you get that job? Like they'll just assume that I, you know, I met someone. Before I worked for Delta Waterfowl, I did not know anybody employed at Delta Waterfowl. Um, I didn't know a lot of people in the industry. Um, I think the biggest thing for me was it wasn't, you know, knowing somebody. I get a lot of satisfaction knowing that I I worked for this. Um I put my blood, sweat, and tears into it rather than saying, I have this opportunity because I knew so and so. It just means so much more. And so my advice would would just be set yourself apart, put your head down and put the work in and and be okay with, you know, learning. Um, I think a big problem nowadays is people they they want to talk more than they want to listen. And and I've always been teachable. Um that that was the biggest thing with me. Um when I even when I was learning how to hunt, just being teachable. Just be quiet and and humble yourself, you know. So it's probably the biggest thing that I would say.

SPEAKER_03 33:35

You bring up such a good point with being teachable. And um, I heard you at the beginning of this podcast, you were talking a bit a little bit about being from like a sports family kind of background. Would you say like I because I know personally out team sports, like you have to learn that, or you're not going to like I mean, that's that's how you're gonna progress and be successful with your team teammates and win and everything else. You have to learn those skills. Like, would you say coming from that background is kind of what instilled that?

SPEAKER_01 34:02

Absolutely. Yes. Yeah, I just I feel like you know, I meet so many people nowadays who just want to have their microphone and talk, but I think I've learned so much more in the industry than just sitting back, sitting back and observing, sitting back and listening. It just it's really important. It's important in your career. Um, so yeah, that that's played a huge role. Um, just being teachable, being teachable. You know, you don't have to know everything. A lot of times it's the people who are teachable rather than the know adults who get the opportunity, um, in my opinion. So yeah, I think that's the biggest thing. Even even when you get to the point where you feel like you're a professional, still staying teachable. I learn new things every single day, whether it's you know, it comes to work, hunting, I I think I'm always gonna be teachable. Um because I'm I'm also just curious. Staying curious is plays into that too. So staying teachable and and staying curious, um, is it's a very important thing um for me.

SPEAKER_03 35:01

Yeah, no, that's that's awesome advice. What would um what would you say like if you had to pinpoint like one of the funnest aspects of your job as a whole, like what would you say that would be?

SPEAKER_01 35:12

I think just the people that I work with. I just I I like I said, I wake up every day grateful for the people that I get to work with. I never there's always something new going on. And um I do I have a specific some specific stories from this past duck season that um one were one of my just favorite parts of my job. Um this was this was before I had moved back down to Arkansas, but I was planning to come down to Arkansas and do some duck hunting. Um, and but one thing about me now is we kind of talked about it earlier, like my job just kind of blends so seamlessly into my life. And so I knew I was gonna be coming down to Arkansas a lot during duck season, and I was like, what can I do like work-wise? Like I was like, how can I, you know, we don't have anybody down here right now on the marketing team. Like, what can I what can I do? And I was constantly seeking out opportunities. And um, someone had told me, um, our Arkansas director, Trent Scoggin, he had told me about a group called the Public Timber Project. Um, you guys might be familiar with them, but but they're they're um in here in Arkansas. Um, but he had told me about them and and I had had my eyes on them for a while just because I loved what they were doing, and and I was like, this, these guys need more recognition. And so um I was I was planning to come down to Arkansas and just hunt, but I I was like, what can I do with this group while I'm down here? And so um I was able to tag along on on one of the cleanups and um do some photos for them. And um we had a big um piece go on on our website about them, and they actually ended up um we actually ended up putting a story about them in our magazine. Um and that it was just very like it was very meaningful for me seeing that, you know, come to fruition and just such a great group to work with. And so um that was a really that was a really that's been a really fun memory that I've had um working with Delta so far.

SPEAKER_04 37:10

So Well again that goes back to what I was saying earlier. Whenever you are aligned right, your your eyes are on the bigger picture, right? And because of how well Delta has done and giving you the freedom of your position, that you thank God that they're they're allowing you to be creative like that, right? I mean, because that is like the stickiness, right? That's the that's the glue that keeps it all together. And whenever you're able to go out and and and get into make it more public knowledge for an um an organization like that is huge. Like I would bet that there's a lot of duck hunters that don't know about them. You know, that one that one organization. So so kudos to you for that.

SPEAKER_01 37:54

Yeah, thank you. Yeah, it was great. That was going down there. That was after I spent a lot of time during duck season down in Arkansas. I had even I hunted, I actually had the opportunity to hunt with two of our regional directors, um, one from Louisiana and one from Arkansas. We hunted a at a refuge um in South Arkansas near Cross It. So um I hunted with the two of them and we got stuck in a lot of mud. But that that's weirdly enough, it's like one of my favorite memories. But I just loved, I loved the time I got to spend back in Arkansas during duck season with them and with being with the public timber project. And you know, once I after spending time back down in Arkansas during duck season, when I when I got back to Bismarck, I knew that we needed someone down you know, down south. So that's I just had the idea about wanting to come back and um talked it through, and it's just been really great being able to be back down here.

SPEAKER_03 38:51

So that's awesome.

SPEAKER_01 38:53

Yeah.

SPEAKER_03 38:54

Yeah. Do you

Arkansas Timber Versus North Dakota

SPEAKER_03 38:55

um before you uh moved, did you get a chance to do any duck hunting up there in North Dakota?

SPEAKER_01 39:00

I did. I I did a lot of duck hunting. Um I hunted um with friends, and then also one of my favorite hunts though, I I got to hunt with some co-workers a little bit, and and my boss, um, she um didn't grow up hunting, and so we actually got to go up with her one day during duck season for her first duck hunt. Um, so that was that's like a core memory that I have. So I did a lot of hunting up there. I I still don't think it compares to hunting in the timber, but I'd be cool to hunt on different landscapes, you know, hunt ducks in dry fields. So it was a lot of fun, but the wind was always kicking, it felt like up there in the Dakotas. But it was it was a lot of fun, and I'll definitely try and get back up there this season, maybe once or twice. But um I'm I'm very happy to be back down here. And I I really being down in Arkansas, it's it's an it's a big thing that plays into my job. I feel inspired just being here day in and day out. There's so many duck hunters here. Um, and especially during duck season, Stuttgart is just flooded with duck hunters from everywhere. So it it that's another just reason why I'm down here.

SPEAKER_04 40:04

And yeah, another reason why I'm you're representing one of the most legendary states uh historically in waterfowl. I mean, that's that's so cool. That's so cool.

SPEAKER_03 40:14

It's um you know, it's interesting to hear you say that about like because the the timber, there's something like magical really about the timber that you just don't really feel like now we haven't been to North Dakota, but like hunting rice fields or whatever it might be, you just don't get the same, like there's just a majesticness about it. And it's interesting because as North Dakota is like, oh my god, like bucket list, like hey, like go do that, which I'm sure it is, I'm sure it's incredible. Just the number of waterfowl and opportunity and stuff. But that's cool to hear like you've been there, done that, and you're like still think that the timbers were like the coolest thing.

SPEAKER_01 40:48

I think it's just kind of like I don't know, it just it means more to me, I think. Like I I I just remember, you know, about five and a half years ago, just leaned up against a tree. Uh, half the time I didn't even have a gun. I just loved being there. And then that's that I wouldn't, I don't think I would be here without it, you know, without those memories, just standing there watching the ducks come in, seeing the dogs work, you know, all those things. Um, the boat rides, I mean, all the people at the boat ramp, like it it all is a big part of my story and um big part of who I am. So yeah, I'll take timber every day over hunting it.

SPEAKER_03 41:24

Yeah, that's that's such a good, like um kind of deeper message there, too. Is like I feel like the roots of where you get into hunting, like, and that's why people are so passionate about the timber, you know, spots on public that hey, you know, our family's been hunting here forever, you know. Obviously, it's public land, and that's a whole different thing. I'm not gonna get into, but like there's reasons people are so passionate about stuff, and I relate because like growing up where we What's up, guys? If you want coffee that doesn't suck, you probably can guess what I'm gonna say. Get the duck. Dirty Duck Coffee is the official coffee of the One Hove Life outdoor podcast, and they have a great lineup of different coffee blends, everything from Morning Wood and First Flight to Dark Dynasty and Suns Up, Guns Up. You can't go wrong with Dirty Duck Coffee, and they have a great lineup of cold brew cans, mocha, French vanilla, original cold brew, and cinnamon teal snickerdoodle. If you want 15% off your next order, use code OneHell of a Life15 on your next order. Where he took me deer hunting for the first time. We're going back this year and try to get back every few years. It's up in Illinois, but like to me, it's like just being in that environment feels different. So I can kind of relate, like it's just like the roots of where you kind of hunt for the first time that kind of you never really lose that.

SPEAKER_01 42:38

I feel like yeah, I remember I remember being in and north while I was working in Bismarck, you know, it's obviously it was very it was a big change being up there, and and half the time, you know, I had some hard days when I was I was living up there, just me and my dog didn't know anybody, and you know, I felt the most at home when I was at the office, believe it or not, just because you know, it's just different, culture's different, weather's different, but a lot of on my bad days, I I would always think about Arkansas, and I would always think about hunting, and and weirdly enough, that just my motivator, and that's what got me through some of my hardest days, I think, while I was up there alone. So it's awesome, you know.

SPEAKER_03 43:16

Hunting gets me through my hardest days too. I can relate. Looking looking forward to the next trip for sure.

SPEAKER_04 43:22

Yeah, well, I I think it's so easy to talk about. Um, you know, my wife and I, and I'm just being real, we just we were having a conversation. I've been with my wife 33 years. I've known her since she was 12 years old, you know, and and the thing that it's it's people are just so they're built differently, right? And my wife's never been a hunter, she's never understood it. I swear, I keep telling her, like I took her on a deer hunt and she took a nap in the in the blind, you know. So she was like, This is this is boring. But I keep wanting to get her out waterfowl hunting and stuff. But here's where I'm going with this is that one of the coolest things. uh about what we do with the sport and with you know no matter what actually it doesn't even matter what what you're pursuing water waterfowl deer whatever one of the coolest things that I always find is the full circle of that animal you're chasing right and so where I'm going with that is with you being up in Bismarck I'm assuming you got to be there in the spring in the summer at least one year and stuff like that talk a little bit about like I feel like we all see ducks during hunting season right but like fortunately for me even though they're they're local mallards I get to watch 50 or 60 of them out back every year go through plumage change and to me like from just like a a David Attenborough you know perspective you know like like I'm it's so cool to see how God works with animals right um you could take a buck and why do they drop their antlers and they grow bigger antlers you know whatever some of the one of the littlest things about ducks that I think is so cool is that they're one of the I think they might be the only species of bird that actually lose their flight feathers all right and so a mallard duck if you don't know a mallard duck outside of hunting them during that time they don't have a green head they look like a freaking hen and I just like and I'm giving God credit here like how smart was God in that process to go all right if you're gonna lose your wings we need to get rid of that green head because everybody will see it you know and we need to make you a little bit more hideable. You know it's just that talk a little bit about what you got to perceive or see you know up there when it's not duck season.

SPEAKER_01 45:52

Yeah it was it was it's awesome being up there in the spring and you're you're driving through there's not a lot in North Dakota there's a but there's a lot of small wetlands and I remember just driving and seeing all the ducks you know in the in the small wetlands and stuff um in the spring you get so many different species too yeah um but but they're just they're just everywhere um they're just doing their thing never never got to just hanging out yeah so that was very definitely a once in a lifetime kind of thing and and I'll always be appreciative for that um because without Delta I probably would never got to see that so it was awesome to see that um stuff and and it was kind of it was interesting to see in the fall because a lot of them they don't have the the colors that they do down here in Arkansas. So that was a that was a first for me as well. So it's very cool being being up there and there's a lot of hidden houses up there also. So that was cool to see don't don't see a lot of those around here so cool to see those you can just see one on the side of the road. So um really cool to see the landscapes and see all the birds up there during the spring that's that's something that you know I'll never forget.

SPEAKER_04 46:56

So yeah not everybody gets to see that is just my point you know and and if you really embrace waterfowl or whatever species of animal you go after I think that you you you you get fulfilled by the whole experience with that right like you're if you're a deer hunter you're watching your fawns you're watching this little button buck that's growing up and now people are starting to talk about the passion is growing deer right you know but I think all of those things play into it whenever you really um really love the species of of animal that you're going after.

SPEAKER_01 47:26

Absolutely

Favorite Hunts And Real Success

SPEAKER_01 47:28

do you have a uh favorite duck hunt Millie um favorite duck hunt um honestly I I'd probably go back I'd probably go back to the one with my boss and my coworkers this year. You know I don't we don't get to do that often and and I will I will go back to the one with um the two regional directors that I went with and and honestly if they listen to this they're probably gonna laugh because like it was we were down there in South Arkansas and it was so muddy and and but it was such like a I was it's so funny like I never thought that I'd be a 25 year old girl hunting with two regional directors from Delta Waterfowl and I was pulling them down in the mud and like it was just it was rough but I don't know it's it's certainly one that I'll ever forget. We shot a few ducks but that's not the point and it it was probably not the best situation being stuck in all that mud but it did make me appreciate the company that I was with. And I I will say like that that's just a big thing. I feel like I I remember a lot of my hunts based off the company and not you know how many ducks we shot. It's just who I was with you know I've had some great hunts with people I didn't really care to care to be around you know but and then I've had some hunts like that where I was like it even though it was rough I just I enjoyed being around those people and they made it better. So probably probably one of those two is my one of my favorite hunts.

SPEAKER_04 48:49

Isn't that an interesting thing that you bring up and and I'm gonna say this like you and you know coming from a sports family um let's just say just pick a sport it doesn't matter what it is right you go into that sport trying to be the best you are you can be at that sport be the best team player be the best individual contributor all those things right that that lead into that what I've always found about waterfowl hunting specifically that I think is different than any other I mean it's got to be a communal hunt yeah I guess so it could be it could be upland hunting I guess too and and that kind of thing we just haven't done a ton of upland hunting is that if you're doing a sport and you don't win if you are a competitor you are pissed all right I mean you are I mean I'm just putting it out there nobody that's a competitor is there for a participation trophy right you are there to win right isn't it unique how winning could be labeled in waterfowl hunting by how many birds you put in front of you but it's not yeah it's not that way at all it's it's actually just the opposite yeah so many times so many times do we talk to people Tristan and we've experienced it gives me chills actually that you hit the nail on the head there Millie is that you're not gonna remember I'm 54 years old and I've shot almost 80 deer with my bow. I can't tell you about all those deer but Tristan does know this there's people that I've hunted with maybe 20 years ago that he would trust like he was family because of an experience maybe I had with somebody years ago or whatever. And that's where waterfowl hunting to me is a lot different. If you're focused on only how many ducks you're gonna put in your your vehicle or you're gonna get your limit boy uh you're missing out.

SPEAKER_01 50:56

I would pick now that I've I've been doing this for a while I mean I can say without a doubt I would rather have a morning with great company and no ducks than than not so great company and limited ducks. Like it I don't know like I haven't even been in it that long but it's just the company that I keep around is so important to me.

SPEAKER_04 51:14

So that's right that's right for for me I always like try like if I'm being personally like selfish right now I don't need to harvest a duck. I don't but it is about the comrade but if I'm being selfish like I just want to be able to work some ducks. Yeah right you we all know like we all say that they're the smartest numbered or whatever you want to call it but man when you can work 'em you know I mean and just you he'll tear he'll tear you'll hear any duck hunter say that is that once you're able to call and once you're able to you know the certain things that you do that that get reactions from these they just sometimes just don't give a shit they don't care and they make you look dumb and all that but that's to me if you can combine that with the camaraderie that you have with those folks um that's awesome and and and specifically timber I think that you number one you're not all shoulder to shoulder in a pit right you get some freedom right and and there is some downtime like you know how the ducks work in waves and that kind of thing in the timber and I think that is where the fun gets it right because you can sit there and Millie brings a whole bunch of breakfast burritos or whatever and get away with that you know no doubt.

SPEAKER_01 52:40

Yeah I vividly I remember in college having a slow morning in the timber one day and it was hot for some reason. I don't know but like five or six of us just all sitting on a log no ducks to be found but we were just sitting there cutting up in the woods in a in a timber hole just talking and that I still remember that.

SPEAKER_04 52:58

I mean it's been about four and a half years but just sitting on the log cutting up you know it's one of my favorite memories so I just can't wait for you younger folks you know and I'm not trying to play paw all here I'm just saying it's been gratifying to me in my life the relationships and people and the experience and all these things that we're talking about tonight it's been more deer hunting side but when you guys get and you'll you'll you'll go through progressions of this you know Tristan's getting ready to hit 30 you know and you're gonna you're gonna hit 30 milli believe it or not and and you know as you guys go through this the the compounding of all of those you guys are having this incredible experience in your 20s right all right you've got a long way to go and a lot of fun to have man and and the fact that you guys have been around you know you melee be able to work for Delta and be around some an environment like that at 25 years old I just sit there and I'm looking for the best for you you know Tristan that's anybody that's younger folks I just it inspires you and as you get older you'll find yourself where all of a sudden you get to an age where you really don't give a shit about what you do. You really care about what everybody else does you know and they're their excitements and and that's what gets me excited is this is I really love seeing like all these young folks that are getting into it the the university program that the Delta does is incredible you know and uh and so needed right now.

SPEAKER_03 54:31

You know what drives me nuts is like there's so like you'll see just like these ignorant takes on social media where people be like oh you know I'm not giving Delta or do any a dime of my money yeah and the university program is just one of the many many things that you it's undeniable.

SPEAKER_01 54:48

Yeah amazing yeah and it and I think it hits home with me and it it makes me more passionate just because like that was you yeah yeah essentially yeah yeah I mean the fact that you're giving people opportunities that would never hunt ever.

SPEAKER_04 55:04

And now you are part of an organization and had zero upbringing in the hunting industry.

SPEAKER_01 55:09

Yeah and you're and you're and you're getting to hunt alongside some really great mentors some people will get into it and maybe not not hunt with the greatest people but they they give you the opportunity um to get with some really good instructors and good mentors and you know make friendships and relationships on top of that. So yeah I think that that program is just top tier it's amazing it's it is what they've done in all the schools they've they've been to and just growing every single year.

SPEAKER_04 55:35

So I just I think it's a great way to get into into waterfow hunting um yeah it's awesome it's it's huge but but Millie I got a question for you do you guys enable people to put corn over their food plots and I'm just kidding oh gosh I'm just joking that's a joke that's a joke I gotta go right now some of this stuff I'm not gonna go too far down it but it's just crazy to me how and it doesn't matter if it's this industry or if it's politics Democrat Republic whatever your belief is it's crazy to me how legal people will try to insinuate things to try and that people just believe it. You know you I mean like when you're seeing somebody cross exam I don't care if it was the Epstein files it doesn't matter what it is right but when you have somebody in the accusing side how they will try to I don't know man it that kind of thing um I guess is is left for another conversation I need to put my brain around but but uh I was gonna say you know going back like we talk a lot about how important like mentors are and how like I'm thankful that my dad's like showed me the outdoors and stuff like that.

SPEAKER_03 56:53

And

Mentors Women And University Program

SPEAKER_03 56:54

you were talking about how passionate you are about that program in particular. I'd love to hear a little bit about like um you know when you got I mean in particular just being a woman in outdoors like obviously there's less women in it than than guys and like the the I mean there's not less women mentors and things like that. So it makes sense to me like why you're passionate about that program because like you said five six years ago like you didn't grow up doing that. You know talk about a little bit like um about that passion for that and I guess like if you have a mentor that kind of showed you those things or like how did you learn some of those kind of those you know unwritten ways to do things.

SPEAKER_01 57:34

Yeah I wouldn't I would say that I had like a specific mentor. A lot of I feel like I learned a lot from just observing um it you know and for a while I'll say I went I went hunting without a gun for for a long time probably almost a year I just will go out there and just kind of take it all in. So um just don't rush it you know take your time but but yeah um you want to make sure you're hunting with the right people and um but I I feel like I've had a you know a lot of friends who have just been willing to help me and introduce me to people and I'm I'm very grateful for that and and even more so now working for Delta. I mean if I if I want to learn more about hunting or whatever like someone you know I've got a billion people who would take me out and teach me. And so I'm very I'm very blessed to have that and people with good intentions too um you know no no bad intentions it can be hard to navigate the industry as a woman sometimes um the opportunities that you get may not always be opportunities that you need to take but I'm I'm very thankful to have some some mentors and people I work with that that have good intentions and and really genuinely want to see me succeed and want to see me become a better hunter. So I'm very grateful for that.

SPEAKER_03 58:45

That's

Where To Follow Millie

SPEAKER_03 58:46

awesome. Well Millie it's been awesome getting to just hear your story and learn like the the inner workings of what uh a day in the life of a social media coordinator for Delta looks like and um it I just it's awesome that you're doing what you're doing and uh thank you for what you're doing for Delta and well and I think it's also awesome joining us.

SPEAKER_04 59:03

Yeah well and I think it's also awesome because and I know I've mentioned this several times Millie but we're you might not know this about us but we're huge about women in the outdoors and the reason is is because my mother my mother was on the front page of Buckmasters in 1990 as America's best lady bow hunter um she came here from Germany 16 years old didn't know nothing and figured it out learned English on the prices right you know I mean that kind of thing so we're a huge huge um um um supporter of women in the outdoors and I think that with having somebody like we've had other women on that are great hunters the great outdoors women you know and that kind of thing but I think it's also important that segueing your professional life as a woman in the outdoors and being able to enjoy the sport I think doing those two things together is really saying something you know so kudos to you and and keep on trucking girl you're gonna you got a big future ahead of you I can see it.

SPEAKER_01 1:00:05

Thank you I appreciate it I really really enjoyed talking with y'all today it was awesome.

SPEAKER_03 1:00:09

Awesome well tell everybody Millie uh where they could follow um obviously Delta you know Delta waterfowl but follow uh I don't know if you do your own social media stuff too follow you on socials.

SPEAKER_01 1:00:19

Yeah I post a lot on social media and a lot about Delta on my personal platforms as well. So you can find me on Instagram Facebook TikTok um those are probably my three biggest platforms. So it's I think it's Millie Winkleman on all those. So yeah and I'd I'd love to if anybody I get questions a lot about how I got into the industry. So if you're listening and you and you want to know more I would love to be the person that you know helps you get into that. So you can find me on there.

SPEAKER_04 1:00:45

That's awesome.

SPEAKER_03 1:00:46

Awesome well thank you for joining us as a keep doing a great job.

SPEAKER_00 1:00:49

Yeah thank y'all so much yes ma'am I've been south down I've been hellbound riding on a midnight trick going too fast now thing off slow down standing in the porter