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Mission and Motherhood
The Mission and Motherhood Podcast fires up Mompreneurs to embrace their business and motherhood by sharing stories of pioneering women who created a life that allows both to successfully co-exist. This is the only podcast for Mompreneurs who want to learn how to thrive in all aspects of their work and life in one place. Unlike other podcasts that do this differently, this podcast gives equal energy to developing both the ambitious career woman and mother. No more business podcasts that assume you work like you have no kids and parenting podcasts that assume you parent like you don’t work! Here’s the truth, you can do both without burning out. Let me show you how!
Mission and Motherhood
The 80/20 Rule of Email Marketing: Build Relationships & Boost Sales
In this episode, I'll be delving into the art of crafting email marketing content that drives results. We'll move beyond vanity metrics like open rates and focus on what truly matters: click-through rates and subscriber engagement.
You'll learn how to design an email nurture sequence that fosters relationships, offering valuable content at every stage. We'll shed the cold-sales approach and create a warm welcome party for your leads, ultimately guiding them toward a natural sales conversion.
The content you deliver is key. We'll explore the ideal balance between relationship building and sales promotion, leveraging the power of the 80/20 rule.
Eighty percent of your emails should nurture subscriber relationships through valuable content, free resources, and problem-solving solutions. This establishes you as an email marketing authority and builds trust with your audience. The remaining twenty percent provides an opportunity to showcase your offerings and how they can help your audience achieve their goals.
Whether you're an experienced email marketer or just starting out, this episode equips you with actionable tips and strategies to elevate your email marketing efforts. Let's get started!
Bio:
Leslee Owen is a six-figure marketing consultant and business coach with a laser focus on empowering female millennial entrepreneurs. Leslee combines savvy marketing with heartfelt coaching to give every woman the freedom to choose the work and life they are passionate about.
Resources:
Email Marketing Benchmarks & Industry Standards: https://mailchimp.com/resources/email-marketing-benchmarks/
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