Business Kung Fu: Mastery of Mind, Body, and Bottom Line

In this episode of The Best Dam Podcast, Jill sits down with Craig Cooke, the founder of C-Squared Professional Consulting and author of Business Kung Fu, to discuss his transition from a 26-year career as a digital marketing CEO to a mentor and Doctor of Chinese Energetic Medicine. From his early days as a 10-year-old dishwasher in his mother’s restaurant to leading an agency to the Inc. 5000 list five years in a row, Craig shares how he found his "divine potential" through the intersection of high-level business strategy and ancient wellness practices.

Craig explores the vital role of "energetic hygiene" for leaders, explaining how maintaining a calm, centered presence allows an entire team to perform better during the "unpleasant surprises" of the professional world. With a focus on balancing intense ambition with personal well-being, this episode highlights the importance of being a "disciple of yourself" and the dedication required to lead with clarity and purpose.

DISCUSSION

1. The"Disciple" in Discipline: Craig redefines discipline as being a "disciple in yourself"—a dedicated and devoted student of your own evolution and God-given potential.
2. Energetic Hygiene for Leaders: An exploration of how Chinese Energetic Medicine (Qigong) helps leaders stay calm amidst chaos, providing a sense of security and confidence for their teams.
3. From SWOT to SCOT: Craig explains his "SCOT" framework, where internal "weaknesses" are reframed as "challenges" to be met and overcome through a growth mindset.
4. The Price of Success: Reflecting on his 2014 "aha moment," Craig describes how rapid business growth led to a "foggy brain" and a diabetes diagnosis, prompting a total lifestyle shift to prioritize self-care.
5. Service to Self: A deep dive into the philosophy that one must be of service to themselves—through proper sleep, nutrition, and energy work—to effectively be of service to others for a lifetime.
6. The Physics of Business: Craig discusses how everything is "information expressed as energy" and how principles of quantum mechanics, like entanglement, apply to both healing and professional leadership.

LEARN MORE

C -Squared Professional Consulting: Offering business mentorship, advisory, and executive coaching services focused on empowering others to reach their potential. https://www.csquaredpro.com/

• Business Kung Fu: Craig’s book and mindset training program designed to help entrepreneurs find balance and peak performance.
• Energetic Practices: Online courses and live 12-week programs exploring Medical Qigong and energetic cultivation for professionals.

KEYWORDS

Craig Cooke, Business Kung Fu, C-Squared Professional Consulting, Qigong, Energetic Medicine, The Best Dam Podcast, Boulder City Chamber of Commerce Podcast Interview

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