Podcasting Over 50 | Podcasting Strategy and Business Growth for Small Business Owners in Midlife
Is podcasting the marketing strategy your small business has been missing? If you're a solopreneur or small business owner in your 50s, 60s, or beyond, you're in the right place!
Whether you're planning episode 1 or publishing episode 100, you'll get simple, actionable podcasting strategies to start a podcast, attract new listeners, and turn those listeners into paying clients for your small business.
Your host, Julia Levine, also known as The Podcast Teacher™, is a podcast strategist, educator, and certified podcast growth coach who has helped over 1,000 podcasters start, grow, and monetize their shows.
With over 15 years of teaching experience, Julia breaks down podcasting into clear, doable steps so you can build authority in your niche and fuel your business growth.
The strategies she teaches are the same ones that put Podcasting Over 50 in the top 1.5% of all podcasts worldwide, reaching listeners in 140+ countries.
Julia believes podcasting should be simple, strategic, and sustainable... and that you can grow a successful podcast in midlife without relying on social media.
On Podcasting Over 50, midlife entrepreneurs and solopreneurs will learn answers to questions like:
-How do I start a podcast for my small business?
-Is it too late to start a podcast?
-Do I need to be tech-savvy to launch a podcast?
-What is the best podcast equipment for beginners?
-How can I attract new listeners and grow my audience?
-How do I get more podcast downloads?
-What is the best podcasting strategy for business growth?
-How can I convert podcast listeners into paying clients and customers?
-How do I monetize my podcast?
-What can I do to improve my podcast's SEO and discoverability?
New episodes are released every Tuesday and Friday. Be sure to hit that follow button so you never miss out on the podcasting tips and strategies to grow your show and your small business!
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Note - Podcasting Over 50 was formerly known as Podcasting for Solopreneurs.
Podcasting Over 50 | Podcasting Strategy and Business Growth for Small Business Owners in Midlife
175. How Many Downloads Are Considered “Good”? | Podcasting Tips for Stats
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FAQ Friday answering the podcasting question of "How Many Downloads Are Considered “Good”?
Resources Mentioned:
- Buzzsprout Stats page: www.buzzsprout.com/stats
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- Podcast Roadmap: www.ThePodcastTeacher.com/roadmap
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Send me your podcasting question: www.ThePodcastTeacher.com/question
This episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.
Welcome to podcasting for solopreneurs and FAQ Friday, where I answer a common podcasting question in 5 minutes or less. Today's question is, what's a good number of downloads? This question comes from Jenna of the resiliency redefined podcast. Thanks for your question. Before I answer this directly, I have to point out that downloads are just one data point for your podcast. They are helpful, but looking at your consumption rate or your completion rate in addition to your downloads is super important to get a more well rounded picture. Your consumption rate, sometimes called a completion rate, is simply what portion of an episode is being consumed. If you have 500 downloads for an episode, but those folks are only consuming 10% of your episode, is 500 downloads really truly, quote, unquote, good? Maybe not. There's also a quality over quantity component when it comes to downloads.
If you have 100 downloads and those folks are super ideal clients and they are opting into your freebies, they're joining your programs, etcetera, I will take that all day long Over a 1,000 downloads from folks who aren't really all that interested. Okay. Okay. With all of those caveats out of the way, let's talk about what is actually, quote unquote, good for your download numbers. I'd consider being in the top 50% of podcasts to be good. Wouldn't you? According to the Buzzsprout Global Stats page, you only need 28 downloads in the 1st 7 days of an episode release in order to be in the top 50%, a 111 to be in the top 25%, and 467 to be in the top 10%. These numbers change frequently, and you can see them and other cool info by going to buzzsprout.com/stats. Now, this data is from only Buzzsprout's platform, but they are one of the most popular hosting platforms, so I'm confident that the data is representative of the industry as a whole.
This time of year, downloads tend to take a dip across the board. So if you're seeing that right now, don't panic. And be sure to hit the follow button to automatically get next Tuesday's episode in your feed. I'll be talking in more depth about download trends. If you have a podcasting question, click the send me your question link in the episode description, and I'll answer it in an upcoming episode. Until next time. Happy podcasting.
